CATEGORIES

Marketing

Digital marketing is one of the key areas of activity for technology startups. We publish materials that assist founders and teams in creating effective strategies for growth and increasing market share.

25 Jan 2023 13 min to read

What is a Digital Customer Journey in eCommerce, and How to Optimize it?

The digital customer journey is the path a customer takes online when engaging with an e-commerce website. It begins when a user discovers your product, continues through to purchase and post-purchase follow-up, and can even involve revisiting your website or buying more products.
11 Jan 2023 19 min to read

SaaS Marketing Strategy – Proven Methods To Maximize The Growth of Your Digital Business

In this guide, you'll discover techniques for creating an effective SaaS marketing strategy. Techniques like using social media, targeting potential customers, and building a website are essential for any company wanting to succeed in the SaaS industry.
2 Jan 2023 11 min to read

SEO for Video – 11 Ways to Make the Video Content More Visible

As the most popular type of content currently among internet users worldwide, videos are a great way to engage our audience and keep them coming back for more. But for our videos to be seen by the people who matter most, we need to optimize them for search engines to make them more visible. And the [...]
14 Dec 2022 13 min to read

9 Popular Startup Marketing Strategies and Examples

If you want to succeed in today’s uncertain business world, you need to have a solid marketing strategy. In this article, we explore practical marketing strategies for startups that will help you attract new customers and increase revenue for your business.
22 Jul 2022 18 min to read

Digital Product Strategy – How to Plan and Execute the Growth for Your Digital Business

So what makes product strategy so essential? And what are the principal components of a digital product strategy? Let's take a look at the fundamentals of a digital product strategy and tips for creating a digital product strategy in this article.
22 Oct 2019 8 min to read

Best A/B Testing Tools – TOP 5 Software & Platforms

If you’re not A/B testing your content you’re literally letting your money go out of the window. The only way to truly review and improve your conversion funnel is through A/B testing.
9 Sep 2019 11 min to read

Tech Companies That Rebranded – Examples of MailChimp, Slack, Laravel

Yup, there is a beauty cult that rules the world. Not only in fashion, beauty or art but in almost every single area of life. The harsh truth is no matter how good, smart or experienced you are, you always gotta look professional in your client’s eyes. The same thing is when you’re a brand. Sorr [...]