NURSEty
A Modern Solution for Delivering Appreciation to Nurses
WEEKS TO MVP LAUNCH
CORE FEATURES
TECHNOLOGIES
ACTIVE USERS
- COUNTRY United States
- INDUSTRY Healthcare
- PEOPLE INVOLVED 3
Discovery – Addressing a Critical Challenge
NURSEty was developed to solve a specific need in the healthcare sector. Nurses often receive thank-you gifts in person, which, due to restrictions and scheduling conflicts, don’t always reach them. The NURSEty platform aims to simplify and modernize how gratitude is shown to nurses.
By providing a digital solution, NURSEty enables patients, families, and friends to send digital gift cards directly, ensuring nurses receive appreciation securely and conveniently.
User Stories & Journey – Facilitating Appreciation
Together with the NURSEty founders, we focused on user-centric design to ensure ease of access for both gift-givers and nurses. User journeys were mapped for two core personas:
- Family Frank (giver) → Can send gratitude remotely without being physically present.
- Nurse Nancy (recipient) → Can register, verify credentials, and securely receive gift cards from anywhere, anytime.
The interface allows senders to easily select gift cards, choose personalized messages, and pay. For nurses, the platform provides a smooth, secure experience in receiving and redeeming digital cards.
UI Design – Streamlined and Accessible
NURSEty’s UI focuses on simplicity and ease of use, both for givers who can send digital gift cards through the website and, most importantly, for nurses who are often on tight schedules and can quickly access their accounts and receive digital gift cards.
The design offers clear prompts, secure login, and straightforward navigation, ensuring a positive experience.
Feedback from the founder
Founder feedback speaks louder than any case study.
MVP Build – Delivering the Core Functionality
The NURSEty MVP was developed to balance core functionality with scalability, ensuring each feature met immediate needs while providing a solid foundation for growth.
- Secure Registration and Verification → Security was prioritized from the start, with a manual verification system for nurses that ensured both ease of use and reliability, laying the groundwork for any future development.
- Gift Selection Interface → We created a beautiful website storefront for givers to engage with the platform easily. This site allows users to explore gifting options, enhancing the app’s reach and accessibility. This intuitive mobile experience keeps the focus on the motivation behind the gift.
- App Store and Google Play app → NURSEty’s app, available on Apple’s App Store and Google Play Store, is the secure platform where nurses receive their digital gift cards. Through the app, nurses can manage their profiles, view received gifts, and redeem them conveniently on their schedule.
- Admin Panel → The MVP featured an Admin Panel that allowed administrators to monitor platform activity and manage gift transactions, user registrations, and simple analytics. This functionality provided oversight into how the platform was being used and helped ensure smooth operations.
By emphasizing focused, scalable solutions, ASPER BROTHERS created an MVP that not only addressed the immediate problem but also demonstrated clear potential for future growth and investor interest.
Outcome – Changing the Way We Show Gratitude
NURSEty provides a much-needed bridge between caregivers and those they help, offering an innovative, digital way to express gratitude.
By addressing the logistical and emotional needs surrounding nurse appreciation, NURSEty enables heartfelt connections, even from a distance.
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