Fredi
Trusted pet care. One place to compare, book, and relax.
weeks from kickoff to MVP
1 city pilot (Los Angeles)
2 core user groups (pet parents, pet care businesses)
1 centralized booking and payment flow
- COUNTRY United States
- INDUSTRY Pet Tech
- PEOPLE INVOLVED 3
The Problem
Finding good pet care is harder than it should be.
Pet parents face opaque pricing, inconsistent quality, and scattered information. Comparing services means jumping between Google results, reviews, and websites that rarely show clear availability or pricing. Even experienced pet owners waste hours researching, and outcomes are still unpredictable.
On the other side, small pet care businesses spend time and money chasing customers and managing fragmented booking tools. They lack visibility, reliable demand, and useful data to run their operations better.
There is no single, trusted place that brings prices, reviews, availability, and booking together.
The Solution
Fredi brings trusted pet care into one simple flow.
Using our 4-Step MVP Framework, we designed a lean marketplace that focuses on one core loop: create a pet profile once, discover vetted providers, and book with confidence. All essential pet information travels with the booking, reducing friction for both sides.
The MVP scope is intentionally narrow. Businesses are manually vetted and onboarded by admins. Pricing is transparent and defined by providers. Payments are handled centrally. This keeps the experience clean while validating trust, conversion, and repeat usage before scaling.
Key Features
Pet Parent Experience
➔ Simple onboarding ➔ email or social login
➔ Rich pet profiles ➔ breed, weight, allergies, vaccinations, documents, photos
➔ Search and filters ➔ location, service type, budget, availability
➔ Provider profiles ➔ services, prices, reviews, verified badge
➔ One-click booking ➔ select pet, confirm service, pay
➔ Booking history ➔ full record of past services
➔ Rewards lite ➔ earn points per dollar spent
Trust and Transparency
➔ Fredi Verified badge ➔ manually vetted providers only
➔ Price clarity ➔ providers define service pricing upfront with adjustment notes
➔ Full pet context ➔ health records shared automatically with providers on booking
Business and Admin Tools
➔ Manual business onboarding ➔ quality control from day one
➔ Provider management ➔ approve listings, assign verified status
➔ Booking overview ➔ system-wide visibility for admins
➔ Email notifications ➔ businesses receive booking requests instantly
Impact
The MVP sets a strong foundation for a trusted pet care ecosystem.
For pet parents ➔ Less research, clearer prices, and confidence in every booking
For pet care businesses ➔ New customers without expensive marketing or software
For the product team ➔ Clean data to test trust, pricing sensitivity, and marketplace demand
The Los Angeles soft launch validates whether a verified marketplace can reduce friction, increase bookings, and prove demand for future self-service onboarding, analytics, and scaling.
Let’s build your MVP together
We’ll guide you through planning, building, and launching your product—reach out today.