Mobilise
Empowering unpaid carers through digital support
Core Idea Discovery
User Stories / Journey Mapping
Graphic Interface
MVP Build
- COUNTRY United Kingdom
- INDUSTRY Mental Health / Social Care
- PEOPLE INVOLVED 7
The Problem
Across the UK and EU, millions of unpaid caregivers support family members every day—often without recognition, resources, or community. Many feel isolated, stressed, and unsupported, which directly impacts their well-being.
Mobilise, a UK-based organization founded to change this, saw the opportunity to build a platform that:
➔ Connects carers with each other
➔ Provides easy access to resources
➔ Collects data to improve care strategies nationwide
The challenge: deliver a digital-first MVP quickly, simple enough for all users, yet powerful enough to support a large and growing community.
Feedback from the client
Client feedback speaks louder than any case study
The Solution
We built the Mobilise MVP in just 5 weeks, applying our 4-Step MVP Framework to create a platform that directly addressed the biggest challenge unpaid carers face: isolation.
The focus was on connection and accessibility. Carers needed a space where they could talk to each other, find resources, and share their experiences without technical barriers. By pairing a lightweight, scalable architecture with an intentionally minimal design, we ensured anyone—regardless of digital skill—could join and benefit from the community immediately.
Key Features
Community Forums
➔ Carers connect with peers, share advice, and build support networks
Resource Library
➔ Centralized hub of guides, articles, and tools tailored for carers
Surveys & Data Collection
➔ Gathers feedback to shape better support services and inform care policy
User Profiles & Admin Panel
➔ Enables personalization and efficient content management
➔ Built for iterative expansion as the community grows
Impact
Mobilise’s MVP made an immediate difference in the lives of unpaid carers:
➔ Reduced isolation – thousands of carers connected across the UK
➔ Centralized resources – practical tools and advice in one place
➔ Faster response to needs – real-time data shaping Mobilise’s strategies
➔ Strong adoption – praised for simplicity, accessibility, and usability
By launching in just 5 weeks, Mobilise proved that digital-first solutions can transform how carers access support. Today, Mobilise continues to grow, reaching a community of 60,000+ unpaid carers with online tools, one-to-one coaching, and community-led resources.
Let’s build your MVP together
We’ll guide you through planning, building, and launching your product—reach out today.