Logo is the most important element of visual identification of any company. Logo is not only a trademark, but also a way of expressing the value of a company. In recent years we have observed a clear trend of simplifying logotypes. The changes are very noticeable. We write about these trends in our blog articles.
Yup, there is a beauty cult that rules the world. Not only in fashion, beauty or art but in almost every single area of life. The harsh truth is no matter how good, smart or experienced you are, you always gotta look professional in your client’s eyes. The same thing is when you’re a brand. Sorry to say that, but the way your brand present yourself influences your future success – whether you like it, or not.