Wisent

Reinventing product sampling through digital-first marketing

Core Idea Discovery

User Stories / Journey Mapping

Graphic Interface

MVP Build

COUNTRY Poland (operating in India)
INDUSTRY Marketing & Consumer Engagement
PEOPLE INVOLVED 3

The Problem

Traditional product sampling has long been inefficient:

➔ Poor targeting means samples often reach the wrong audience
➔ Collecting feedback is slow and inconsistent
➔ Sharing on social media rarely extends beyond direct recipients
➔ Delivery logistics in markets like India make accurate distribution difficult

Wisent set out to build a digital platform that modernizes sampling campaigns making them targeted, trackable, and social.

The Solution

We built the Wisent MVP to help brands distribute samples smarter and turn campaigns into measurable marketing opportunities.

The platform enabled:
➔ Targeted sampling via social media – users could share invitations with friends, boosting reach and visibility
➔ Feedback collection – integrated surveys captured opinions in real time
➔ Conversion incentives – discount coupons encouraged purchases and recommendations
➔ Accurate delivery – Google Maps integration with pin-drop helped couriers overcome weak street addressing in India
➔ Fraud prevention – phone numbers verified with OTP ensured one sample per user

The result was a platform where every step—distribution, engagement, and feedback—fed into a closed marketing loop.

Key Features

Social Media Sharing
➔ Invitations posted to Facebook and Instagram for maximum visibility
➔ Encourages organic buzz and campaign virality

Closed-Loop Sampling
➔ After receiving samples, users complete short surveys
➔ Follow-up offers and coupons drive conversion

Address Verification with Google Maps
➔ Pin-drop functionality improves delivery accuracy in regions with weak street naming

Fraud Prevention
➔ OTP-based phone verification ensures legitimacy and prevents duplicate claims

Responsive Web App
➔ Built as a PWA to scale across devices with a seamless mobile-first experience

Impact

Wisent gave brands a new way to run product sampling campaigns with measurable ROI:

➔ Increased reach – samples promoted through social sharing, not just direct distribution
➔ Better insights – real-time feedback data improved product strategy
➔ Higher conversions – integrated offers and peer recommendations boosted sales
➔ Improved logistics – Google Maps integration solved major delivery challenges in India