MySafeTherapy
A privacy-first platform for anonymous digital therapy
primary modes of therapy (audio, video, anonymous avatar)
AI journaling bot for emotional check-ins
required personal identifiers at sign-up
pseudonymous, privacy-first experience
- COUNTRY United Kingdom
- INDUSTRY Mental Health
- PEOPLE INVOLVED 3
The Problem
For many people, starting therapy is emotionally hard. Sometimes even harder than continuing it. Stigma, anxiety, privacy concerns, or fear of judgment can keep potential users from ever booking that first session. Traditional platforms often focus on logistics but ignore the emotional weight of getting started.
The MySafeTherapy team knew that before anything else, users needed to feel emotionally safe and in control. They needed a warm, soft first contact, not forms and friction.
The Solution
We partnered with the founder to define, design, and deliver a lean MVP that lets users start therapy on their own terms. Anonymously, gently, and without pressure.
Built using our 4-Step MVP Development Framework, the product combines avatar-based therapy sessions, AI-powered journaling, and a calming onboarding flow that nudges users toward care without overwhelm. All data is privacy-first, and the experience is fully usable without real names or identifiers.
Key Features
Smooth, Anonymous Onboarding
➔ Minimal sign-up with email or social login
➔ First-touch emotional check-in (“How are you feeling today?”)
➔ Pseudonym-based account, no personal details required
Avatar-Based Therapy Booking
➔ Session options: audio, video, or anonymous avatar
➔ Client intake form collects therapy goals, preferences, and consent
➔ Therapist profiles manually curated by admin
➔ Secure live sessions
➔ Email reminders 24h and 1h before each session
AI Journaling & Support Bot (Subscription)
➔ Daily journaling interface with rotating emotional prompts
➔ AI generates non-directive, supportive reflections
➔ Private and encrypted; only accessible to the user
➔ £25/month subscription unlocks full journaling history
Asynchronous Messaging with Therapists
➔ Users can send messages to their therapist at any time
➔ Therapists reply via lightweight web dashboard
➔ Files and worksheets can be shared
➔ Email notifications only when either party is offline
Lightweight Therapist Dashboard
➔ See session calendar and assigned clients (nickname only)
➔ Access client intake notes (therapy goals, meds, region, etc.)
➔ Respond to messages, confirm sessions, upload worksheets
Admin Dashboard
➔ Manage therapist profiles and session assignments
➔ Moderate flagged sessions/messages
➔ Upload and maintain therapist-shared resources
➔ Full Stripe integration for payments and subscriptions
Payments & Subscriptions
➔ Weekly autopay for session bookings
➔ Stripe-powered monthly subscription for journaling bot
Impact
The MVP is now live and being piloted by early users across the UK. By prioritizing emotional safety and anonymous access, MySafeTherapy creates a rare kind of digital care experience. One that meets users where they are, before asking them to open up.
For hesitant users ➔ A warm, anonymous entry point to therapy
For therapists ➔ A simplified backend with privacy-respecting workflows
For the product team ➔ Clear behavioral data and early traction for future fundraising
Let’s build your MVP together
We’ll guide you through planning, building, and launching your product—reach out today.