NURSEty
A modern way to show gratitude to nurses
Core Idea Discovery
User Stories / Journey Mapping
Graphic Interface
MVP Build
- COUNTRY United States
- INDUSTRY Healthcare / Digital Gifting
- PEOPLE INVOLVED 3
The Problem
Nurses often receive thank-you gifts in person, but due to hospital restrictions, scheduling conflicts, and shift work, these tokens of appreciation don’t always reach them.
The founders of NURSEty set out to solve this by creating a digital-first platform that enables patients, families, and friends to send secure digital gift cards directly to nurses. The challenge: make the process simple for givers, secure for recipients, and scalable for future growth.
The Solution
We built the NURSEty MVP in just 6 weeks, applying our 4-Step MVP Framework to deliver a focused product that solved the core challenge while laying a foundation for expansion.
The platform included:
➔ A gift storefront website where givers can browse options, add personal messages, and purchase securely
➔ A mobile app (iOS & Android) for nurses to register, verify credentials, and receive digital gift cards instantly
➔ A verification process to ensure every nurse account is trusted and secure
➔ An admin panel for monitoring transactions, registrations, and simple analytics
By combining ease of use with strict security, the MVP delivered both an immediate solution and long-term credibility for scaling.
Key Features
Secure Nurse Registration
➔ Manual verification to ensure trust and safety from the start
Gift Storefront Website
➔ Simple interface for givers to choose gift cards, personalize messages, and send with ease
Nurse Mobile App (iOS + Android)
➔ Secure login and profile management
➔ View, store, and redeem gift cards conveniently
Admin Panel
➔ Oversight of registrations, gift transactions, and platform analytics
➔ Tools to manage and maintain a smooth user experience
Feedback from the founder
Founder feedback speaks louder than any case study.
Impact
The NURSEty MVP redefined how gratitude is expressed in healthcare:
➔ Made gifting accessible remotely – families and patients could thank nurses without being physically present
➔ Created a positive, secure experience – nurses received recognition directly and reliably
➔ Built early adoption momentum – hundreds of active users onboarded with a clear path for growth
➔ Opened new opportunities – demonstrated scalability and investor potential for expanding the platform
By addressing both the logistical and emotional challenges of nurse appreciation, NURSEty provided a modern bridge between caregivers and the people they support.
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