Market Research for Startups - Types & Step-by-Step Guide
It takes a lot to bring a business idea to life and conducting sufficient and comprehensive market research beforehand is one...
How do you remedy this? It is worth taking advantage of the advice of more experienced teams.
You can make many potential mistakes without having a deep understanding of the software you are developing and the audience you are targeting. With software development being a costly process, before you dive in and invest all of your resources (both human and financial), you must consider the pros and cons of each route.
Software development consultancy can do wonders if you’re looking to have all of these elements down. Keep reading for all you need to know about how software development consultancy can help your business grow!
A common concern of companies seeking external assistance is what they can expect to take away from this cooperation. What is the scope they can ask for, and when’s the best time to reach out for help? Is it ever too late?
Whether you’re at the beginning stages of the project or almost done, consultants can help you fine-tune or start from scratch. Likewise, web development consultants can help you based on the specific area you’re focused on.
Want help primarily in the strategic/business field? Or maybe it’s the technology you need a second opinion on? Most software development consultants can get specific so that your cooperation focuses on the goals and hypotheses that need to be answered.
The next few sections explain exactly how software development consultancy works and discusses how you can approach it most beneficially.
Let’s start with…
Software consultancies can help you in many ways, tailored exactly to where you currently are with your software development.
Software development consultancy can help you significantly before you’ve even written a single line of code on your project. The three elements below are examples of where consultants can be most helpful.
1. Technology selection. Need help just getting off the ground? Software consultants can help you select the right kind of technology for your specific needs. They’ve worked on dozens of cases and can refer to what’s worked and what hasn’t in the past.
2. Market research. It’s a common mistake for companies not to perform a comparative analysis of the target market. If you’re looking to get some market research assistance (or analyze market potential), calling in the field experts is the best thing you can do. It’ll give you a good understanding of whether your project is viable in its current form or whether it needs to be rethought.
3. Application shape. Just like technology selection, a consultant’s knowledge of what’s worked in the past can help shape the application’s character and format. If done properly, this will serve as the groundwork for success.
If you find that you need ongoing (or even one-time) support during a project, a consulting team can be there to walk you through it. While they can’t do the work for you unless they’re actively involved in the development, they can certainly help you through any bumps you may encounter.
Here are a couple of examples of where you can apply their expertise:
Knowing that you need support in a particular area can take an average project to an outstanding one. We can’t recommend enough bringing in specialized consultants when you get to an area that your team isn’t as strong in. Here are examples of how subject-based consultations may be able to help you.
Technological consulting will help you understand the pros and cons and decide on the right lead technology and coding language. Furthermore, consultants can also choose the right testing environment for your needs (ex. deciding between Oracle Cloud vs AWS).
As mentioned earlier, software consultants can also help you analyze market potential and your probability of succeeding after implementing your ideas. You’ll also be able to grasp which functionalities you’ll need to launch the first version of the product to test your audience’s response.
Many software houses and consultancies decide to provide initial consultations in the form of scoping sessions, workshops, or interviews as a way to convince their future clients to do business with them.
For the software company, it’s a way to showcase their capabilities and agility. For you, as the client, it’s a great way not only to see that you’re in the right hands but also to develop your first software documentation or business plan (depending on the subject discussed during the pre-sales meetings).
This initial consultation can, in turn, be a great starting point for taking things a step further in the future and building your MVP.
Software development consultants can help at all stages of software development. Having worked with dozens of companies, a good consultancy has a wide range of experiences and can help skyrocket your business from good to great.
Software development is often an expensive process. Anyone considering a large investment should consider many aspects. Consultation opens your eyes to many new aspects.
It depends. Sometimes a consultation is part of the service of the whole project, partly free of charge, and sometimes it is included in the project costs. You can also order consultations with selected specialists and settle for hours.
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