Let’s face it – in today’s competitive startup scene, turning a good idea into software that ideally meets market demand...
Web Development Consulting – When Should you Hire Professionals to Analyze Your Business?
However, this demanding task requires a trained eye, technical expertise, and professional touch. This is where web development consulting comes into play.
In this article, you will find an overview of web development consulting services. Take your time to go through the benefits you get if you opt for using such services and the areas that call for collaboration with a web development consultant.
What is Web Development Consulting?
Your web development project encompasses a wide range of processes organized in seven phases of the development cycle. It requires a process of analyzing, planning, and ensuring that your existing, in-progress, or new app or website project will deliver an increased conversion and success rate.
Website development consulting services focus on streamlining and enhancing the web development process to help you build a strong online presence and generate revenue.
To do so, web development consultants provide expert guidance and supervision in all steps of the process, including:
Carrying out extensive industry, competition, and marketing analysis
Web marketing consultants collect the data required to identify marketing strategies and goals. They do SEO and SEM research and create the user persona to help develop and manage project plans.
Building website strategy
Website consulting experts ensure building your engaging and converting custom website by creating navigational paths and mapping the user experience journey.
Developing content strategy
Web development consultants create your content strategy according to the goal, the UX research, and the SEO analysis. The ultimate aim of this process is to make sure that your new website provides value to your prospects, ranks highly on search engines, and gets you closer to your business success.
In case you have an existing website, you can benefit from the expert advice of a website development consultant and technical SEO services to optimize your site’s performance and boost the user experience.
Supervising the development process
Website development consultants use their technical expertise to choose the most suitable technologies and platforms and plan omnichannel and CMS.
Managing UX and UI design, prototyping, and testing
Web design consultants make sure that your website or web application will live up to the user’s expectations. User experience experts identify users’ needs and challenges, and user interface design aligns the software architecture accordingly. UI/UX design services further support your web product by creating a prototype and testing its suitability and usability.
Thus, experienced website development consultants who are experts in website development and project management can benefit businesses by providing a set of services that are not offered by individual marketing specialists or website builders.
Consultations are a very exciting and necessary stage of every cooperation. What’s interesting, consultations don’t have to take place only at the beginning of a website or app development. Often clients come to us at later stages of development, for example before launching a new product or optimizing a strategy related to a digital product. This is a wise approach because one change often triggers the need for improvements in other areas, such as adopting new technology or technical infrastructure. CEO, ASPER BROTHERS Let's Talk
4 Proven Benefits of Hiring Web Development Consultants
User expectations for every company’s website design and content are constantly growing. In the 90s and early 2000s, developers built business websites for computer screens and web 1.0. Today, there’s web 2.0 (the social web), and more people are accessing and interacting with websites on their smartphones and tablets than on computers. Web 3.0 technologies are set to play important roles in retail this year, and more iterations like this will come for the Internet in the near future.
How can you stay on top of these shifts?
Here are 4 major benefits that collaborating with a web development consultant can bring to your project.
The latest mobile technologies at your fingertips
Currently, 54.4% of global website traffic is mobile, and website development consultants recommend modern, mobile-first solutions. Your current and potential customers are often on their mobile devices, and your web strategy must consider this fact.
A mobile-friendly website increases dwell time and conversion rates. With almost 1.9 billion existing websites on the Internet today, the competition in the digital space is getting ever stiffer. A mobile-friendly website is a leading web design strategy to distinguish your business.
Software development consultants are equipped to deliver high-performing solutions in a cost-effective way. These solutions include mobile-friendly design and web content for higher leads conversions and more website visits.
With industry experts on your side, you’ll be able to stay abreast with state-of-the-art technologies.
Empowering your business with data-driven web development decisions
Did you know that more smartphone users prefer to get information from a website rather than a mobile app?
A Google/Ipsos study revealed that over 50% of smartphone users prefer to browse or shop from a brand’s website than a mobile app because they don’t want to download an app. When faced with a tough decision around developing an online solution including a mobile app, you are likely to make an inefficient investment if all data isn’t available to you.
Downloading a mobile app often requires that a potential customer takes a few extra steps. Consider that taking extra steps also means a user will spend more time which increases the chance they won’t follow through.
Website development consultants can identify whether offering these extra steps to your leads is the right strategy for your product/service. It often turns out that a better solution instead of creating a dedicated application may be to create a mobile version of the site based on PWA.
The case for reducing the number of steps (or clicks) that a potential customer takes on your site brings us to the next point.
Modern, minimalist, and inclusive solutions that sell
The current state of the Internet emphasizes web-oriented architecture and social networks that provide end-users with a rich interactive experience.
If your website operates on a web 1.0 architecture today, it is not aligned with the current trends. It’ll grow even more outdated when web 3.0 technologies become the norm.
That said, minimalist and inclusive web development and design is the rule especially taking into account that 42% of visitors leave a website because of poor functionality.
By collaborating with development consultants, you can ensure minimalist web design for your professional or eCommerce website and solve any functionality problems. Increasing responsiveness and reducing load time will enable you to meet the end-user expectations and make a positive impression on your potential customers.
Inclusive designs can be embedded in minimalist designs to cater to people with disabilities. People with visual impairments use screen readers to access the internet and input search queries. A minimalist, inclusive website design makes it possible for such screen readers to easily inform people with visual impairments.
Hiring a website development consultant will help you leverage modern solutions to cater to the needs of the different users and create the best user experience, which directly translates into an enhanced brand image and increased revenue.
Your high-ranking website
An estimated 63,000 search queries are processed by Google every second. A significant number of people initiating this high number of queries only open websites that appear on the first search results page (SERP).
The critical question that many online businesses want to answer is if their website is ever on the first SERP. A website development consultant can answer that question in detail. Such consulting services often use keyword research tools, machine-learning-assisted search engine optimization, and audit tools to get optimization results from scratch.
It’s the job of website development consultants to have background knowledge in results-oriented search engine optimization.
Many factors are involved in getting to the Number One page, and requirements are constantly changing with the search algorithms but we’ll keep it simple. Web design and development services keep up with evolving internet technology, web design practices, and SEO trends.
Granted, several websites like yours aim for similar SEO results, thus, making an even better case for using experienced website development consultants who can design the best approach to come out ahead.
When Should You Consider Working with Consultants?
Findings by Top Design Firms highlight that web design is directly linked with the way prospects perceive a business or brand. Web development consultants pay close attention to every design and web development detail, from the codebase to the UX/UI design, to the website content structure.
The right time to hire web design and development services is when:
- You lack knowledge about UI/UX Design and building websites and apps, and you want to create a good first impression of your brand and services
- You seek to create a strong online presence with powerful and engaging content that ensures high conversion rates and brings in new customers
- You want an agency to supervise the entire software development process so you can focus on your business tasks
- You’re running a startup and you have limited resources to cater to an in-house website development team
- Your organization opts for the more cost-effective method instead of accommodating a dedicated web development department
The highly competitive environment leaves companies with less room for trial and error today. A competing brand is likely one viral trend away from sweeping up significant market share and keeping it for a long time.
Web development services are not limited to a specific industry or business size and can help all companies attract more traffic and ultimately boost revenue.
What Areas of Web Development Strategy Need Periodic Web Development Consulting Services?
Your web strategy should cover web development, design, and marketing. Many web developers focus on building a website, or executing a website strategy, that ticks all the boxes for responsive website development. A website development consultant can be present from the planning stage and oversee execution, updates, and maintenance.
There are general and specialized web development consulting services suited to your business. General website development consultants can consult for all three areas of your web strategy.
On the other hand, businesses with a website that already ranks highly for specific keywords may choose to hire a specialized web development, web marketing, or web design consultant to increase performance in that particular area.
If you’re unsure which web consulting team you need, a crucial first step is to request a full audit of your existing web strategy from general website development services. This approach gives you the data you need to identify the areas in your website project that need updates, redesign, or a complete overhaul.
Web development consulting addresses many aspects of your digital presence that you are too busy or inexperienced to consider. The unique skills that web development consultants offer can get your business ahead in today’s competitive digital space. With an experienced website development consultant on your team, your business can stay on-brand, visible, relevant, and every iteration you make will be data-driven.
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