The importance of User Experience design
Imagine you download an app or open a webpage. You’re looking for a way to log in but can’t find this option. A search loop is not available, the design is very poor and the menu is not very intuitive. Quickly you get frustrated and google for another app to do the job, deleting the previous one. Instead of detaining the customer, bad user experience made you abandon the brand.
That is exactly why user experience (UX) and user interface (UI) design are key to the business success of your software. Intuitiveness and attractiveness of the solution are responsible for making users happy and satisfied, which directly translates into better business results – it’s as simple as that.
But there’s more to it, so let’s dive deeper into the world of UX and UI!
What is user experience?
UX should be understood as a set of tools, techniques and processes that aim to make sure that the software will answer the needs and expectations of its end users. Through research focused on identifying users’ demands, habits and challenges, UX specialists support building the product by designing a prototype and testing its usability.
Creating natural intuition, sparking positive emotions, facilitating usability, increasing effectiveness and designing satisfactory experience of using the software are the core goals of great UX and UI. That’s what makes a great user experience – knowledge about expectations and goals of users translated into clear design and useful interface.
How User Experience designers work?
On a daily basis, UX and UI designers use a wide selection of tools. Modern ones such as Adobe set, UXPin, Axure RP Pro, Marvel or InVision are as popular as old-school pen and paper.
Let’s take an in-depth sneak peek at the most common techniques, step by step:
The benefits of including UX/UI designers in software development
A good UX/UI design supports businesses in staying on top of development risks and control
the costs of building software by understanding the needs of users from the very beginning.
Proper UX is beneficial to both users, developers and stakeholders. The most important
benefits related to including these experts in the project are as follows:
LET'S TALK like BROTHERS
From the first contact to fully developed and working software, we will share info with you to make sure everything is clear at every stage of the project.
The feedback loop we had with their team was helpful in the process of understanding what we were trying to accomplish and is critical to delivering good software. They had an impactful role in lifting our business off the ground. It was a pleasure to work with them. Their company slogan “work like brothers” is true. The owners are both friendly and empathetic.
Their key strength is that they listen, so if we have a problem, ASPER will come back with potential solutions and suggestions. They are quite proactive in their way of working with us, and we find it to be a valuable part of our overall team.
It’s hard to find an agency with such an optimistic and passionate attitude. We were impressed with their knowledge. It was great that we could totally rely on their expertise and skills. We’re really happy with the solutions ASPER recommended and the way they managed the whole project.
Useful skills, great results.
ASPER BROTHERS at your service.
Regardless it’s a startup looking for a way to quickly verify it’s a business idea, an enterprise with legacy software in need of digital transformation, or a well-established business trying to see if there’s anything else for them – everyone can benefit from what UX and UI designers bring to the table. And the earlier they’ll think about it, the better.
At Asper Brothers we know how to take into account the user’s perspective and include this view when developing software. At the core of what we believe in is delivering usable solutions that bring tangible results. That is why our best practice is to always include UX designers and usability specialists to reduce the risk of creating non-intuitive and disliked apps.
Our UX/UI specialists understand the importance of making software memorable, and that experience is all about how we feel. The synergy of design and technology translating into attractive appearance and robust architecture is what we always focus on, and that’s what sets our projects apart.
User experience is an art, focused on making use of gathered insights in compliance with design principles. It’s a crucial factor in software success, but unless something goes wrong, you won’t hear about it. Let us show you how to enjoy this silence and create software both users and stakeholders will love.
At the end of the day, it’s the most important thing, isn’t it?
WE HELPED THEM
Behind every software, there’s a person and a story
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We’re flexible in terms of cooperation models and will happily involve you at every stage of your software development, just the way you expect.
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