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Marketing

A properly planned and executed marketing strategy is necessary for the success of any company operating in the digital area. Here we write about how to effectively execute marketing activities to ensure the growth of your business.

Aleksander Furgal 8 Sep 2023 15 min to read

What Is a Unique Value Proposition? How to Write a UVP With Examples

Despite being a potent marketing tool, value propositions are often neglected. Marketers and founders tend to shy away from optimizing their value propositions, possibly because of the difficulties involved in crafting them.
Aleksander Furgal 7 Jun 2023 13 min to read

Traffic Drop Analysis: Why the Sudden Drop In Website Traffic?

Traffic drop analysis is a powerful tool for understanding users. By analyzing the causes and impacts of traffic drops, we can gain valuable insights into online behaviors, optimize digital strategies, and maximize our reach.
Mariusz Interewicz 24 Feb 2023 9 min to read

Digital Marketing Strategy for B2B Companies – Basic Steps to Get Started

If your prospective clients are going digital, then you need to prioritize your digital marketing strategy in order to stay on top of their minds. Here’s the thing, though: It’s likely that your competitors realize this, as well — so you need to ensure that your strategy outperforms theirs. Co [...]
Mariusz Interewicz 16 Nov 2023 6 min to read

SEO for Video – 11 Ways to Make the Video Content More Visible

As the most popular type of content currently among internet users worldwide, videos are a great way to engage our audience and keep them coming back for more. But for our videos to be seen by the people who matter most, we need to optimize them for search engines to make them more visible. And the [...]
Paul Jackowski 24 Feb 2023 7 min to read

9 Popular Startup Marketing Strategies and Examples

If you want to succeed in today’s uncertain business world, you need to have a solid marketing strategy. In this article, we explore practical marketing strategies for startups that will help you attract new customers and increase revenue for your business.
Mariusz Interewicz 24 Feb 2023 9 min to read

Digital Product Strategy – How to Plan and Execute the Growth for Your Digital Business

So what makes product strategy so essential? And what are the principal components of a digital product strategy? Let's take a look at the fundamentals of a digital product strategy and tips for creating a digital product strategy in this article.
Mike Jackowski 24 Feb 2023 4 min to read

Best A/B Testing Tools – TOP 5 Software & Platforms

If you’re not A/B testing your content you’re literally letting your money go out of the window. The only way to truly review and improve your conversion funnel is through A/B testing.