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Marketing

A properly planned and executed marketing strategy is necessary for the success of any company operating in the digital area. Here we write about how to effectively execute marketing activities to ensure the growth of your business.

Mike Jackowski 8 Sep 2023 15 min to read

What Is a Unique Value Proposition? How to Write a UVP With Examples

Despite being a potent marketing tool, value propositions are often neglected. Marketers and founders tend to shy away from optimizing their value propositions, possibly because of the difficulties involved in crafting them.
Pawel Jackowski 24 Feb 2023 7 min to read

9 Popular Startup Marketing Strategies and Examples

If you want to succeed in today’s uncertain business world, you need to have a solid marketing strategy. In this article, we explore practical marketing strategies for startups that will help you attract new customers and increase revenue for your business.
Mariusz Interewicz 24 Feb 2023 9 min to read

Digital Product Strategy – How to Plan and Execute the Growth for Your Digital Business

So what makes product strategy so essential? And what are the principal components of a digital product strategy? Let's take a look at the fundamentals of a digital product strategy and tips for creating a digital product strategy in this article.