UX

A UX audit is an invaluable exercise that can dramatically transform the trajectory of a digital product. By methodically dissecting and analyzing the user experience, it provides not only a comprehensive understanding of the product's current performance but also a clear roadmap for future improvem [...]

Digital excellence demands a keen focus on the user experience, and Core Web Vitals are an integral part of that narrative,

A staggering 60% of all Google searches are performed on mobile devices. If you don't want to miss out on this traffic, you need to make sure your website caters to their needs.

Since the rollout of Google’s Core Web Vitals, webmasters have been focused on creating a stellar User Experience (UX). And rightfully so, since such an approach helps with Search Engine Optimization (SEO), enhances the digital customer journey, and ultimately drives revenue. For many, however, al [...]

The digital customer journey is the path a customer takes online when engaging with an e-commerce website. It begins when a user discovers your product, continues through to purchase and post-purchase follow-up, and can even involve revisiting your website or buying more products.

You have a fantastic product, a competitive price, and an e-commerce store ready to sell it. However, if the user experience on your website falls short, your sales will also suffer. The reason is that there are so many e-commerce websites these days that the only way to stand out is to ensure that [...]

Kicking off a new project and tempted to jump to the Information architecture and wireframing phase? I've been there too. Let's have a look at this step-by-step guide to understanding the significance of user flow design in the application development process.

UX research is the backbone of designing and developing products that meet customer expectations and achieve the intended business goals. This article describes the fundamentals of UX research, its importance, popular UX research techniques, and the qualities of a good UX researcher.

In today's highly competitive business environment, with hundreds of new websites being launched every minute, creating a beautiful, well-designed website is not enough to succeed. Your website should reflect the essence of your brand and make the best user experience.

What should be your mobile app development plan? Should you have a progressive web app, or should you stick to a native app? Let’s compare PWAs and native apps and see what’s best for your business growth and what your users prefer.

The UX design is the process design teams use to create products that provide important and consistent experiences to users, and this process involves the following six stages: Understand: Defining first what is the problem. Research: Discovering the users and their needs. Analyze: Gathering all the [...]

The meaning of the design system is: a collection of fundamental elements and reusable UI elements useful for both designers and developers, and controlled with specific guidelines and well maintained during the life of a web product.

When your customers land on your product page, it’s only half the success. Now you need to make sure that the product page design is optimized to sell the featured product. Many factors influence conversion rates on product pages—in this article, we’ll list out best practices that boost conver [...]

If you’re not A/B testing your content you’re literally letting your money go out of the window. The only way to truly review and improve your conversion funnel is through A/B testing.

Even the greatest ideas are worth testing before introducing them to the market. Product development is demanding both time and money-wise. The best way of assessing if it’s worth investing in your product idea is through prototyping.

Yup, there is a beauty cult that rules the world. Not only in fashion, beauty or art but in almost every single area of life. The harsh truth is no matter how good, smart or experienced you are, you always gotta look professional in your client’s eyes. The same thing is when you’re a brand. Sorr [...]