UX optimization
Mike Jackowski Updated: 10 Jan 2023 7 min to read

Proven Ways to Improve User Experience on Your E-Commerce Website

You have a fantastic product, a competitive price, and an e-commerce store ready to sell it. However, if the user experience on your website falls short, your sales will also suffer. The reason is that there are so many e-commerce websites these days that the only way to stand out is to ensure that your website provides a better user experience than your competitors.

That being said, you currently have the resources necessary to create good UX. All you have to do to succeed is put in a little effort and, in some cases, a little money, and your website will be able to reach its full potential.

Therefore, to help you with this, today we will talk about a few unique ways to improve the user experience on your E-commerce website.


The Importance of User Experience in Online Stores

Providing excellent service to customers is essential to maintaining a successful business. Customers will leave your site if they have a horrible user experience.

88 percent of consumers will never return to a site where they had a negative encounter.

However, if you focus on your users’ satisfaction, your conversion rate will rise, and your clients will be more willing to spend money on your offerings.


Make Sure the Technical Elements Are Solid

Loading speed

The customer service you can provide will suffer if your website takes too long to load. Because people’s attention spans are so short, you must grab them as quickly as possible. Visitors who wait too long for the site to load are less likely to make a purchase. Customers are more likely to purchase on the site if they can get what they want quickly and easily. Moreover, better page load speed will help you get better results in Google. Also, make sure you meet all the requirements of Core Web Vitals.

Easy navigation

The layout of your online shop should be easy to navigate through. According to Movers Techa poorly designed website may cause a company to lose 37 percent of its clients. Facilitate consumers’ ability to investigate your brand’s many offerings. Take note of how well-organized the primary menu is at places like Walmart, allowing shoppers to find the things they need quickly.

Minimize clutter

Make sure that you remove any unnecessary icons and adds. Your product descriptions shouldn’t be too long. It’s best to keep everything short and concise. Simple and more minimalistic designs are usually the best because they allow users to find the essential navigation buttons. Leaving enough empty space can help other design elements stand out.

Make it mobile friendly

You will make much more sales if you make your website mobile-friendly. Mobile users are increasing yearly, so catering to the growing audience makes sense. You won’t believe how much you’ve missed out on once you make your website available and easy to navigate on all devices.

To effectively design the user experience, you need to understand the habits of your target audience. It turns out that for some stores, up to 90% comes from mobile traffic. In this case, it is worth starting with the design of the mobile version and treating the desktop versions as a supplement. The matter is simpler when we design new versions of existing stores, then we can accurately plan improvements based on analytical tools. Paul Jackowski CEO, ASPER BROTHERS Let's Talk

Make Your Checkout Options as Simple as Possible

The checkout process shouldn’t be convoluted and frustrating. If the transaction procedure is complex, the customers are unlikely to return. To impress your online store’s customers, make the purchase process quick and straightforward. Customers are turned off if there are too many distractions. Therefore, avoid having too many ads or too many products to choose from. After customers have made their product selections, there has to be a simple next step for them to take. Remove any potential interruptions and streamline the forms users need to fill out to complete the purchase.

Ensure customer security

Many people would like to shop online but are concerned that hackers will steal their credit card information. This means that if your E-commerce website is not secure, you could lose many potential customers, especially if you run a smaller, less well-known E-commerce website. One-eighth of online shoppers who abandoned their carts said they didn’t trust the website with their credit card information. As a result, you must ensure that your online store has a secure payment process. After that, you should display trust seals to demonstrate that your company values customer financial security.

Ensure that your website is up to date at all times

Building an online store from the ground up can be challenging. But once you’ve done it, keeping it up to date is an ongoing process. Over time, your site will become less efficient and less secure if you don’t. In addition, it’s a good idea to periodically re-design your website. Check that the site’s design adheres to current trends. There are many E-commerce websites, and if you want your website to be successful, you must make a lasting impression on your clients. If you provide a positive client experience, they will return again and again.

Ensure Your Habit Loop Is Enticing

The habit loop provides a conceptual framework for comprehending reactive behaviors. The cue, the pattern, and the reward all work together. Since people like to repeat enjoyable activities, many e-commerce companies provide incentives for recurring behaviors, such as a discount code that is displayed after checkout to tempt a subsequent purchase.

In addition, our brains release dopamine when we encounter novel or exciting things, which causes us to seek out rewards. Animated micro-interactions facilitate these moments of discovery and delight, as well as establish habit loops that encourage interaction and sustained engagement. As an example, when a user adds anything to their cart or wish list on Etsy, there is an animated notification indicator (cue). As soon as the user clicks the icon (routine), he or she finds associated deals and discounts (reward).

User Experience

Good UX is not only about simplifying user interaction but also about building user trust and good associations with the brand.


Unique Ways to Optimize User Experience in E-commerce

Give Your Customers Incentives

When you earn a reward for whatever activity you take, you are more inclined to do it again. That’s how the human mind works. So, reward your frequent consumers. Reward points, gift cards, certificates, and discounts are great ways to provide this kind of positive reinforcement. Customers may get points at any major online retailer simply by signing up, making purchases, sharing links, etc. It makes sense to include an incentive system to boost the user experience of online stores. As a result, you should expect more sales, a larger share of the market, and a more significant number of repeat customers.

Build Consumer Confidence with Product Images

When you go shopping, it’s easy to tell whether you like the item you are looking at. However, when you purchase online, you can’t examine the product beforehand. Customers will feel more at ease making purchases when they see accurate depictions of those items on the website. The digital product design must be on point. Ensure that the needs of the customers are met. Clients won’t return to your E-commerce site if the goods don’t meet their standards. Honesty is the best policy when dealing with customers.

Optimize the Customer’s Individual Experience

We now have the technology and experience to personalize everything. This means that customers have come to expect a certain level of personalization regardless of where they go. Sending out customized emails isn’t enough anymore. At every stage of the buyer’s journey, you should tailor the service to the individual. Use a recommendation engine to make specific product recommendations to a user based on that person’s location, purchasing, and browsing behavior. In addition, online retailers can improve their customer service by offering discounts, showing pop-ups when a user is about to leave the site, sending messages to those who have abandoned their carts, and so on.

Let Customers Buy Without Creating Accounts

It is standard practice in E-commerce to have customers sign up for an account before making a purchase. These contacts’ email addresses are then used to distribute marketing emails. However, most customers want to buy your stuff and be done with it. So, consider allowing customers to check out as “guests,” with the opportunity to create an account later. This simple adjustment will significantly improve the user experience on your E-commerce website.

Furthermore, it will lower your bounce rate, improving your Google rankings. Not only that, but it will also give your customer more control over their privacy. Lastly, this will allow you to collect more information about your customers. You can then use this information to create more targeted marketing messages to help you gain more customers. It is possible to use your marketing to retarget users who have previously made purchases on your website.

Allow for product reviews and testimonials

Customer trust is essential for any E-commerce website. We discussed security earlier, but that is not the only aspect of customer trust. Customers must also have confidence in the products you sell. Nobody likes ordering something and not knowing if they will get what they paid for. This is why reviews and testimonials are so valuable. They allow customers to determine whether the product they purchase is worthwhile. It gives them more confidence in their purchase. As a result, customers will be much more comfortable shopping on your E-commerce website.

Offer Quick Customer Support

Online stores are open all hours. It’s important to be ready to handle client concerns and inquiries at all times. Offering assistance whenever a customer has a question is crucial to the success of an online store, whether that question is a simple one about price or a more in-depth one regarding the product’s features. You should include self-help resources, such as a knowledge base or FAQ page, on your site for customers who have questions that can’t wait until you’re available to respond.

However, you should also ensure that your customer service team is prepared to handle any urgent questions that may arise when customers contact you for assistance. It would be best if you also tried to have multiple ways for customers to contact you. The bare minimum is email support. You should also provide phone support as well as live chat support. The more options you provide, your customer service will be more effective.



As you can see, improving user experience is not difficult. You will see massive growth if you can implement even a few unique ways to improve user experience on your E-commerce website. For this reason, if you haven’t made any strides to improve your website’s UX, now is the time to start.


Call to action
Schedule a free consultation and see how you can increase your ecommerce revenue through user experience optimization.



Mike Jackowski

Operating Brother



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