Ecommerce

Building a marketplace startup presents a myriad of considerations. From the critical decision of in-house development versus outsourcing to planning for maintenance and scale, the technology path chosen is critical to the success of the marketplace venture.

The digital customer journey is the path a customer takes online when engaging with an e-commerce website. It begins when a user discovers your product, continues through to purchase and post-purchase follow-up, and can even involve revisiting your website or buying more products.

You have a fantastic product, a competitive price, and an e-commerce store ready to sell it. However, if the user experience on your website falls short, your sales will also suffer. The reason is that there are so many e-commerce websites these days that the only way to stand out is to ensure that [...]

When your customers land on your product page, it’s only half the success. Now you need to make sure that the product page design is optimized to sell the featured product. Many factors influence conversion rates on product pages—in this article, we’ll list out best practices that boost conver [...]

With the year 2020 just around the corner, shopping and selling online is now nothing short of a commodity. Amazon, eBay, AliExpress, and Walmart...It’s hard to remember what it was like before these and other online sales giants made it possible to get any item shipped straight to our doorstep!

Progressive Web App is nothing more than a website or a web app that looks and behaves like a mobile application but combines both approaches’ benefits. Technically speaking, PWAs reuse the code from your website to deliver a mobile experience. The logic behind this idea is simple – the brow [...]