To test an idea, you often don’t have to create an entire advanced product or service. Just create a base version and see how the market will react. This is what MVP – Minimal Viable Product is created for. On the blog we write about what to keep in mind when creating a good MVP for web applications or services.
A Minimum Viable Product (MVP) is a concept that originated in the startup world and is now used by companies of all shapes and sizes to test out new products. Eric Ries from LeanStartup was among the first few to popularize it to the mainstream. He notes that the goal of MVP app development is to create a product with its most basic features and to present it to the early adopters and evangelists in exchange for feedback.
Product Design is way more than static pictures these days. The ability to create interactive prototypes is now less complicated and much more useful while creating digital products than ever before.
Do you know why start-ups fail? Well, according to research by CBInsights, the most common reason for failure is ‘no market need’, responsible for as much as 42% of failures. In 29% of cases, founders run out of cash, 23% the team was just not right, 19% start-ups got outcompeted, […]