Untangle

Rapid development for the healthcare MVP

Core Idea Discovery

User Stories/Journey Mapping

Graphic Interface

MVP Build

COUNTRY UK
INDUSTRY Healthcare
PEOPLE INVOLVED 5

Who?

Untangle, a UK-based healthcare startup, supports individuals suffering from bereavement. It provides emotional support and practical assistance to those experiencing loss, connecting users with therapists, life coaches, lawyers, and financial advisors.

With a growing user base, Untangle needed to scale its internal operations quickly.

Problem

Untangle approached us with an urgent need to enhance its internal communication and user management capabilities. Their key challenges were:

1. Streamlining employee-user communication
2. Managing user permission levels efficiently
3. Creating and organizing support groups
4. Integrating with existing third-party services and APIs

Most critically, they needed a solution that could be implemented rapidly to keep pace with their growing user base and maintain service quality.

Solution

We applied our 4-step MVP package, designed for quick time to market:

1. Discovery Session: we identified the core function – facilitating employee-user communication and user management.
2. User journey and user story mapping: we mapped user journeys for both employees and end-users, focusing on essential features.
3. Graphic design: a simple and clean layout was created, using Untangle’s brand colors and custom illustrations.
4. Build – MVP Development: we rapidly developed the internal application and admin panel using:

JavaScript and HTML for a responsive interface
React for quick UI component development
Sendbird for fast messaging integration
Firebase for scalable backend services

This accelerated process allowed us to deliver a functional MVP in just one month, significantly faster than traditional development cycles.

Business Impact

The rapid of the MVP yielded immediate benefits for Untangle:

Improved employee efficiency in managing user communications
Faster response times to user inquiries
Enhanced ability to create and manage support groups
More effective matching of users with appropriate resources

Crucially, the quick turnaround time allowed Untangle to address its scaling challenges promptly, maintaining service quality while expanding its user base. The MVP approach also provided a solid foundation for future iterations and improvements based on real-world usage and feedback.