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Aleksander Furgal Updated: 16 Nov 2023 9 min to read

AI for the Real Estate Industry: Best Artificial Intelligence Tools and Their Applications

According to a recent survey, 78% of real estate firms are planning to invest in AI-powered predictive analytics by 2025.

AI is foreseen to further personalize customer journeys, refine predictive analytics, and revolutionize property management in the real estate sector.

The real estate sector, traditionally driven by human expertise and intuition, is now embracing the profound transformation brought about by Artificial Intelligence (AI).

This shift is not just a fleeting trend but a substantial change that’s making waves across the industry. A rapidly expanding AI ecosystem and its supporting infrastructure are driving demand for real estate in different global markets. This expansion is opening new avenues for investment and innovation, illustrating the profound long-term impacts AI could have on the real estate industry.

As you navigate through the ensuing sections, you’ll unravel the various facets of AI in real estate, explore its applications, and discover how embracing AI can propel the real estate industry toward a future filled with promising opportunities and advancements.


The impact of AI on real estate

AI in real estate is enabling professionals to make data-driven decisions, thereby enhancing customer experiences and streamlining operations.

For instance, AI aids in automated property valuation, intelligent property search and recommendation, and predictive investment and market analytics. These AI-driven tools and solutions are providing a new level of efficiency and convenience, both for real estate professionals and their clients.

The integration of AI technologies has significantly altered the operational dynamics of the real estate sector, enhancing efficiency, accuracy, and decision-making processes. For instance, AI’s capability in streamlining property search and acquisition is notable, making these processes more user-friendly and less time-consuming.


The benefits of using AI in the real estate industry

The advent of AI  has brought a slew of benefits that are revolutionizing the way real estate professionals conduct business and interact with their clients.

By embracing AI, you’re not only staying abreast of technological advancements but also significantly upscaling your real estate business’s efficiency, customer satisfaction, and overall success. The subsequent sections will explore the various applications and real-world examples of AI in real estate, providing a clearer picture of how you can integrate AI in your real estate operations.

Let’s delve into the numerous advantages of integrating AI into your real estate endeavors.

  • Enhanced decision-making through data analytics. AI empowers real estate professionals with data-backed planning and predictive analytics. Through AI, you can leverage historical data and algorithms to forecast trends, making your investment decisions more informed and reliable.
  • Improved customer experience. AI helps you better understand your customers through deeper data analysis. This understanding allows you to customize services for each customer, vastly improving the customer experience.
  • Efficiency and productivity gains.  Workflow automation facilitated by AI not only saves time but also reduces errors, leading to more efficient operations. Moreover, AI enables efficient property search and accelerates the property valuation process, thereby boosting overall productivity.
  • Automated Valuation Models (AVMs). AI significantly enhances property valuation accuracy. Automated Valuation Models powered by AI provide real-time property valuations based on a myriad of factors, helping you price properties accurately and competitively
  • Property management and maintenance. Predictive maintenance, powered by AI, can forecast when maintenance is due or when a system is likely to fail, allowing for timely interventions that save both time and resources.
  • 24/7 customer support. AI-driven chatbots provide round-the-clock customer support, ensuring that client inquiries are attended to promptly, irrespective of the time of the day.
  • Enhanced marketing listings. Crafting compelling property listings is simpler with AI. AI can help write better listing descriptions and pick the best photos to include within them, which is crucial in attracting prospective buyers.


Applications of AI in real estate

As you venture deeper into the realm of real estate, leveraging Artificial Intelligence can be your ladder to achieving operational excellence and superior customer satisfaction.

The multifaceted applications of AI in real estate are gradually unfolding, portraying a future full of possibilities and advancements.

By delving into these applications, you can harness the power of AI to not only meet but exceed the evolving expectations of your clients. The upcoming sections will further elucidate the tools and platforms that can aid in integrating AI into your real estate operations, followed by real-world examples of companies pioneering AI in real estate.

Here are some of the notable applications of AI that are reshaping the real estate sector:

#1 Property search and recommendation

AI significantly improves the property search experience by analyzing customer behavior, preferences, and feedback.

Intelligent algorithms can provide personalized property recommendations, thus simplifying the home-buying journey for your clients.


#2 Virtual tours and visualizations

The advent of AI has made virtual tours and visualizations a reality. AI-powered platforms offer 3D virtual home tours, providing a realistic and immersive experience for buyers.

This not only enhances the buyers’ understanding of the property but also saves time and resources by narrowing down options based on personal preferences.


#3 Automated Valuation Models

AI enhances the accuracy of property valuation through Automated Valuation Models. These models provide real-time valuations based on a myriad of factors, aiding in quicker and more precise pricing decisions.


#4 Lead generation and nurturing

AI comes to the rescue in managing leads effectively.

By automating the lead follow-up and nurturing process, AI helps maintain a healthy pipeline of prospects, ensuring that no opportunity is missed.


#5 Marketing listings

AI-driven content creation tools can help in marketing listings effectively.

From writing compelling property descriptions to automating ad placements, AI can significantly boost the visibility and appeal of your listings.

In our effort to help clients integrate AI into their workflows, we’ve noticed a prevailing misconception: the idea that AI will replace the human touch. The truth, however, is far from this. AI acts as a robust tool for handling the data-heavy legwork, freeing up professionals to focus on building and nurturing interpersonal relationships. Our aim is to guide our clients to see AI as a companion in their journey that can help them work smarter and deliver a more personalized, efficient service. Mike Jackowski COO, ASPER BROTHERS Let's Talk


#6 Predictive analytics

AI’s capability in predictive analytics is transformative.

By analyzing historical data and current market trends, AI can provide insights into potential investment opportunities and risks, aiding in making well-informed decisions.


#7 Property management and maintenance

AI-powered platforms are revolutionizing property management and maintenance.

For instance, platforms like Elise AI connect landlords and tenants, facilitating the handling of maintenance requests and sending out renewal reminders, thus streamlining property management operations.


#8 Enhanced marketing and advertising

AI can automate and optimize marketing campaigns, leading to better engagement with potential buyers and sellers.

By analyzing user behavior and preferences, AI can tailor marketing messages to resonate with the target audience, thereby improving the effectiveness of marketing efforts.


#9 Customer support

AI-driven chatbots and virtual assistants provide 24/7 customer support, ensuring that client inquiries are addressed promptly, and creating a seamless communication channel that enhances customer satisfaction.


Emerging AI technologies in real estate

These emerging technologies are merely scratching the surface of what’s possible when AI is applied to real estate. By embracing them, real estate professionals can significantly enhance their service delivery, make more informed decisions, and stay ahead in a fiercely competitive market. The journey towards a more AI-driven real estate sector is well underway, heralding a new era of efficiency, innovation, and growth.

Here are some emerging AI technologies that are gradually finding their foothold in the real estate domain:

  • Generative AI holds the potential to revolutionize various aspects of the real estate sector including lead generation, customer engagement, and transaction processes. This technology can also introduce real estate practitioners to applications like ChatGPT, opening up new possibilities in how real estate businesses operate.
  • AI-assisted virtual staging presents a cost-effective and time-saving alternative to traditional physical staging. It enhances the appeal of properties by allowing real estate agents to furnish and decorate spaces virtually, making them more attractive to potential buyers.
  • Machine learning, a subset of AI, finds various applications in real estate such as predictive maintenance, analytics in building automation systems, and automation in property management. These applications help in enhancing operational efficiency and decision-making processes.
  • Advanced data analysis is transforming the real estate market. AI’s capability in advanced data analysis enables accurate property valuations and market trend predictions, assisting both buyers and sellers in making informed decisions.
  • Blockchain and smart contracts, although not AI technologies per se, could further streamline transactions and enhance the security and transparency of real estate operations when combined with AI,


Tools and platforms for integrating AI into real estate operations

Unleashing the full potential of AI in real estate requires the right set of tools and platforms tailored to meet the diverse needs of the sector.

These resources are designed to streamline operations, enhance customer interactions, and provide actionable insights to stay ahead in the competitive market.

Here’s a roundup of some notable AI tools and platforms that are making significant strides in the real estate domain:

# CINC’s Alex

Screenshot of CINC AI, one of CINC's features.

CINC (Commissions Inc) is primarily a CRM platform but it has taken a step further by partnering with Structurely AI to introduce Alex, a conversational AI bot.

Alex assists in engaging and nurturing leads, akin to an inside sales agent, thus helping real estate professionals focus on the right leads at the right time.


# Wise Agent AI Bot & Writing Tool

Screenshot of Wise Agent's website describing the AI features.

Similar to CINC, Wise Agent also provides a CRM platform with an AI bot designed to nurture leads.

In addition to the conversation bot, it offers an AI Writing Assistant tool that creates engaging content for text messages, emails, or drip campaigns, helping maintain a steady communication flow with clients.


# Dippidi AI Nurturing Communications

Screenshot of Dippidi's website describing the "Real Estate Blogs" AI features.

Dippidi is an all-encompassing platform that not only generates leads through content marketing and paid ads but also nurtures them intelligently via a partnership with Structurely, ensuring a high response and qualification rate.


# Productive.ai

Screenshot of Productive.ai website describing the AI features for realtors.

This tool simplifies the process of capturing important details from phone conversations with clients.

It listens to your phone conversations, takes notes, schedules appointments, and sends all the information to your CRM, acting like a personal assistant that’s available around the clock.


# Rechat AI

Screenshot of Rechat website showing its AI features.

Rechat AI is an all-inclusive app designed for real estate agents and brokers.

It helps in crafting emails, blog posts, social media content, and listing descriptions, thereby easing the process of content creation for marketing and communication purposes.


# Listingcopy.ai

Screenshot of ListingCopy website showing its AI real estate features.

This AI tool specializes in creating well-designed listing descriptions and ad copy to attract prospective buyers, by analyzing the unique features of each property listing.


# ListAssist

Screenshot of ListAssist website showing its AI real estate features.

ListAssist employs computer-vision AI technology to detect and identify features of a property to generate listing summaries, marketing video scripts, social media posts, and even information about the local area and commuter info.


# FlōPlan

Screenshot of FlōPlan website showing its AI real estate features.

This AI-powered tool allows you to create complete floor plans of any home using just your smartphone.

It stitches together video to create a floor plan, proving to be a handy tool for creating listing visuals.


# PropertyPen

Screenshot of PropertyPen website showing its AI real estate features.

PropertyPen facilitates the creation of professional real estate listings through its advanced AI technology, saving time and ensuring the listings are well-crafted.


# Epique

Screenshot of Epique website showing its AI real estate features.

This AI-powered platform offers a suite of 12 AI content-generation tools for real estate agents, aiding in various marketing and listing creation tasks.


# Zillow 3D Home Tours Generator

Screenshot of Zillow website showing its AI 3D Home Tours Generator feature for realtors.

Real estate agents can rely on Zillow’s 3D Home Tours Generator for creating interior designs and virtual home tours, providing a more immersive property viewing experience for potential buyers.


Real-world examples of companies pioneering AI in real estate

These leading companies are just a snapshot of how AI is being utilized in real estate. Their innovative approaches and successful implementations provide a glimpse into the future of real estate, hinting at a landscape that’s increasingly driven by intelligent, automated solutions.

Here’s a look at some companies that are at the forefront of leveraging AI in real estate:

# Entera

Screenshot of the Entera platform for realtors.

Entera has created a platform that utilizes AI to facilitate the finding, buying, and operating of single-family homes.

The platform services over two dozen U.S. markets and sees more than 1,000 transactions each month, showcasing the practical impact of AI in real estate.


# Hyro

Screenshot of the Hyro website that offers AI solutions for realtors.

Specializing in conversational AI technology, Hyro revolutionizes the real estate industry through AI chat and voice interfaces.

These interfaces provide a seamless customer experience, especially when live agents are unavailable.


# AIRE Software

Screenshot of the Aire website offering Lead Automation AI solutions for realtors.

Originating from Australia, AIRE Software offers an AI-powered virtual assistant named Rita for real estate companies.

Rita aids in lead generation by integrating CRM data and property data to pinpoint genuine leads and also interacting with clients through email.


# Elise AI

Screenshot of the Elise platform offering AI solutions for realtors.

This New York-based startup provides an AI platform that connects landlords and tenants, handling maintenance requests and sending out renewal reminders.

Their platform, which recently secured $35 million in Series C funding, is a testament to the potential of AI in streamlining property management operations.


# SmartZip Analytics

Screenshot of the SmartZip website offering Predictive Analytics AI solutions for realtors.

SmartZip is a leading player in real estate predictive analytics. Their AI solutions help in identifying potential investment opportunities, forecasting property values, and targeting high-value prospects.

A case with a prominent real estate firm highlighted the accuracy of SmartZip’s predictive analytics in determining the future value of properties.


# GeoPhy

Screenshot of the Geophy website offering AI solutions for realtors.

GeoPhy employs machine learning and data analytics to provide AI-powered property valuations and market insights.

Their predictive analytics for commercial real estate have been particularly impressive, helping investors identify market trends, assess risk, and discover potential investment opportunities.



As the real estate industry enters an era driven by Artificial Intelligence, the future is bright with promise. AI represents not only a step toward modernization but a leap into a world of possibilities.

Its dynamism transforms existing processes and unlocks pathways to solutions we’ve yet to imagine. As we move forward, the combination of real estate and AI presents an opportunity for a more efficient, creative, and customer-focused industry.

There are countless possibilities ahead, waiting for those who are interested in adapting to the changing times, embracing the digital revolution, and delving into the world of AI-powered real estate.



Aleksander Furgal

Content Specialist



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