Crawl budget dictates the number of website’s pages that search engines can check within a given time. Although it’s...
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In order to optimize your crawl budget, it’s imperative that you have a clear understanding of all three.
Using an HTTP request, Googlebot retrieves a URL from the crawl backlog. The first thing it examines is whether the robots.txt file permits crawling. If the file identifies the URL as disallowed, Googlebot will bypass the URL. The system then parses the response for additional URLs within the href attribute of HTML links and adds the allowed URLs to the crawl backlog.
Web Rendering Service (WRS) is the system that manages the rendering procedure for Google. When the WRS receives URLs, it renders them and returns the HTML for further processing.
Page rendering type and its influence on SEO
Having a clear understanding of these rendering processes and their implications for SEO will help you create websites that are optimized for both search engines and users.
#1 Server-side rendering
Google recommends server-side rendering because it increases the speed of your website for both consumers and search engine crawlers, as every element is available in the initial HTML response. Developers may find it challenging to implement, and the Time to First Byte (TTFB) may be sluggish because the server must render web pages on the fly.
#2 Client-side rendering
Thus, although client-side rendering is prevalent, search engine algorithms have difficulty with it, and it is not optimal for SEO.
#3 Dynamic rendering
Dynamic rendering is not recommended by Google. It adds unnecessary complexity, especially for a bigger website with frequently changing content that requires rapid indexing. However, if your website depends on social media and messaging applications that require access to the page’s content or if the essential algorithms of your site cannot support some of your JS features, dynamic rendering might be a good idea.
As there are no dominant SEO frameworks, you can make your decision based on your product requirements. Frameworks that support server-side rendering offer advantages in faster load times and easier search engine crawling. These result in higher rankings for your site.
- Next.JS: Next.JS is a React-based framework that enables the development and scalability of web pages by rendering them on the server instead of the client-side browser. Server-side rendering in Next.JS allows bots and crawlers to better understand website information by detecting metadata and indexing web pages faster.
- Gatsby: Gatsby is an open-source framework that helps create applications that take advantage of the finest features of other frameworks, such as React, GraphQL, and Webpack. Gatsby combines the quickness of a server-rendered site with interactions by utilizing only static files. Gatsby converts the website code into a single HTML file containing fixed assets, making Gatsby SEO straightforward.
Gatsby is suitable if your content change frequency is lower. Next.JS, on the other hand, is a better choice when building complex websites with a high amount of server interaction.
#1 Build your site based on Server-side rendering
Static Site Generation (SSG) is another way to create HTML at build time rather than runtime in SSR. With SSG, websites load faster as the HTML content renders before the user submits a request. On the other hand, every time there is a change, the website must be completely rebuilt and refreshed.
Both ways of rendering produce pages quickly, which will benefit their search engine rankings. SSG renders faster than SSR; however, SSR is a better choice for web applications with a high volume of data and frequent updates like stock levels for online stores, etc.
It’s common to use jQuery UI and jQuery Mobile libraries. Although all potential library components are available, you may need only a few. It is advisable to reduce the elements included in your library package so website pages load faster and deliver a better visitor experience.
Choose a web framework for SEO based on your specific requirements. Explore the features of each framework and how they align with your long-term objectives. If you are making a lightweight website that renders rapidly, Next.JS is a good choice for ensuring it is adequately optimized for search engines.
If your website relies heavily on user interaction, Angular or React SEO are your best options, as they run faster. You should conduct thorough research before deciding on a JS framework.
#4 Use partial or lazy hydration
With the lazy hydration method, you render only the user-required elements, which will improve both page load times and search engine visibility. It can considerably lengthen the time required to render a page, particularly for large sites with deeply nested HTML. That’s why you should minimize the quantity of hydration that takes place.
#6 Manage your external tools
Everything you add to your website will impact its performance. It is because every component—including tracking tags, graphics, and fonts—increases page weight and the number of resources required to load a page.
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