This gave rise to the client-side rendering process where the browser renders the HTML page by modifying DOM (Document Object...
React SEO: Best Practices for 2023
In this post, we will take a look at strategies for improving the SEO of React websites.
Why is React so popular?
According to a 2020 Stack Overflow survey, React is the most popular web framework among programmers, with more than 60% reporting that they currently use it or have done so in the past.
The reason React is such a popular choice among developers is its high scalability, speed, and simplicity. Reusable components allow for constructing sophisticated UIs without slowing down the development process. The virtual DOM technique in React also allows for faster rendering, resulting in a more effortless UX.
If you want to rank high in Search Engine Result Pages (SERPs), you must make sure that your React website is well-optimized for SEO. According to Google, slow-loading web pages result in high bounce rates – more than half of all mobile site visitors (approx. 53%) leave when a page takes more than 3 seconds to load. This is why Google tends to rank such pages considerably lower.
Is React SEO friendly?
As a result, React websites may not be properly indexed, resulting in them ranking lower in SERPs.
However, this does not mean that React websites are inherently SEO-unfriendly. There are numerous measures developers may take to guarantee that their React websites are appropriately optimized for search engines.
How do crawl spiders work?
To learn how to optimize your React website for search engines, it’s important to understand how search engine crawlers work. Crawlers, or spiders, are automated programs that collect information about websites by scanning web pages for keywords, links, and metadata.
Once collected, this data is sent to search engine servers for indexing and ranking. Enhancing the SEO of your website can make it simpler for crawlers to locate and index your material, boosting its exposure in search results in the process.
Common indexing issues with React
- Go to your website and note where crucial content appears.
- Refresh your page to apply the changes.
- Browse again and pay attention to any missing content. Make sure nothing essential disappeared, such as the main body text that you want search engines to index.
#2 Mismanaged crawl budget
Crawl budget refers to the maximum number of web pages that search engine spiders can crawl in a given period of time, typically five seconds per script.
React is a great option for building web applications but its SPA architecture can pose significant SEO challenges. To address this, we now regularly opt to migrate our clients’ web applications to Next.js and Gatsby, which come equipped with server-side rendering and other SEO-friendly features. COO, ASPER BROTHERS Let's Talk
Isomorphic React apps
React’s indexing issues can be resolved by building isomorphic (or universal) React apps.
Isomorphic apps can be rendered on both server and client sides, making it possible for the server to bear the initial page load. This approach improves website performance and accessibility for search engine crawlers. To create an isomorphic app, frameworks such as Gatsby and Next.js can be used.
Although building an isomorphic app may require more time, the long-term benefits are worth the investment. Using an isomorphic app ensures that all key content is accessible and that the first-page load is quicker, boosting user experience and raising SERP rankings.
#1 Server-side rendering with Next.js
Next.js is a framework for rapidly and easily building apps on the server side with automated code splitting and hot code reloading capabilities. It facilitates rapid and simple development of SEO-friendly single-page applications (SPAs). Next.js fully supports SSR (server-side rendering), meaning that HTML is created for every individual request made. In contrast to typical client-side rendering, server-side rendering generates HTML on the server and then provides pre-generated HTML and CSS files to the browser.
Next.js generates HTML each time the client submits a request to the server. To make SSR work on React, developers must also utilize the Node.js server, which can handle all requests at runtime.
With the built-in SEO optimizations in Next.js, it is easy to create high-performing, SEO-friendly websites.
Gatsby is a free and open-source compiler that assists developers in creating strong and fast websites. Gatsby does not allow for full server-side rendering but produces a static website in advance and then saves the HTML files in the cloud or on the hosting provider’s server.
In the Gatsby.JS framework, SEO can be addressed by creating static web pages. This way, all HTML pages during the build phase are produced in advance and then simply loaded into the browser upon request. All static data can be hosted on any hosting service or in the cloud.
These websites are extremely quick since they are not built at runtime and do not wait for data from a database or API. However, data is only retrieved during the construction process. As a result, if your web app has fresh material, it will not be displayed until another build is executed.
This method works well for programs that do not update data regularly. However, if you want to create a web app that loads hundreds of comments and posts (such as forums or social networks), you might want to choose SSR.
Pre-rendering is the process of creating HTML versions of your website’s pages before serving them to users. Because the HTML contains all of the material, this can ensure that spiders can access all of the key content on your website.
Because crawlers may access all of your website’s information, using prerendering can assist with enhancing your website’s indexing and ranking in search engine results pages.
Using React Helmet
React Helmet is a package that lets you manipulate meta tags on your website, such as title tags and meta descriptions, in order to improve your SEO. It may change the meta tags dynamically based on the content of each page, increasing its exposure in search engine results pages.
It may, for example, provide unique meta titles and descriptions to each page of your website, which can boost click-through rates and make them more discoverable to visitors looking for related material.
According to a Builtvisible case study, using server-side rendering (SSR) for a React website resulted in a 50% boost in organic traffic within six months.
The above statistic demonstrates the importance of optimizing your React website for search engines crawlers to improve its visibility and attract more visitors.
To address issues, developers can take several steps to optimize their React websites for search engines. Isomorphic React apps and prerendering can help ensure that crawlers can access all of the important content on your website, improving your website’s indexing and ranking in search engine results pages.
Crawl budget dictates the number of website’s pages that search engines can check within a given time. Although it’s...