proof of concept
Aleksander Furgal Published: 23 Mar 2023 9 min to read

Venture Capital for Startups: All You Need to Know

Groundbreaking ideas, innovations, and inventions all need funding to grow into market success. Venture capital (VC) is what comes in to help.

By definition, a “venture” is “a risky or daring journey or undertaking”. Indeed, both VC firms and entrepreneurs set on an exciting journey when they decide to collaborate. However, the trade-off lies in risk. And it is significant.

What is Venture Capital? How does it work?

Venture capital is granted to new companies with considerable potential for success, especially in terms of their long-term growth. Companies that would otherwise take years to raise enough money to scale their operations can benefit immensely from working with VC firms. And due to the highly competitive and rapidly expanding nature of the market, VC is an increasingly popular solution for raising capital.

While the payout is attractive, investors usually get equity and a say in company decisions in return for their money. Company shares are created and sold to investors and institutions that provide venture capital to startups. This allows VCs to participate in making partnership deals and strategic decisions.

Venture capital investments have significant impact on startups in the following ways:

  • VC provides early-stage funding and access to resources necessary for growth.
  • VC usually comes with mentorship and advice from experienced investors
  • VC can be continuous and can evolve into a series of funding rounds.
  • VC helps companies develop smart business strategies.
  • VC provides the necessary impetus for further growth and expansion.


To secure venture capital, be prepared to give up a portion of your equity. Get a realistic valuation of your startup and determine the extent of control you are willing to give your investors. Hiring a fundraising consultant is always a good idea. Mike Jackowski COO, ASPER BROTHERS Let's Talk


Types of Venture Capital

Despite the risk involved in investing in an early-stage company, VC remains an immensely popular form of financing.. Depending on the growth stage of the target company, venture capital for startups can be divided into the following categories:

#1 Pre-Seed Funding

Pre-seed funding is a good option for founders who have developed a new idea and want to turn it into a business plan. Backers and funders can support the startup with both financing and mentoring. Mentorship and coaching should be kept professional with the help of a coaching contract template and agreements.

#2 Seed Funding

At this stage, the company is preparing to launch its first product. Financing is needed for operations and production. Angel investors or crowdfunding can provide the necessary funding.

#3 Startup Capital

This stage refers to the acceleration of the startup’s growth process, such as funding the venture, hiring employees, and conducting additional research.

#4 Early-Stage Funding

After launching its product, the business needs additional funding to keep growing. It is the series A and B funding stages which can aid the business on its path towards self-funding.

#5 Expansion Capital

After achieving the initial milestones, the business is ready and needs to expand, i.e. enter a new, larger market. Expansion can be facilitated either by securing funding from the same venture capitalist as before or by finding a new investor.

#6 Bridge Funding

This type of funding bridges short-term stability and long-term financial support for the startup. It’s a temporary funding option to stay stable before getting a bigger funding.


Venture Capital vs. other forms of startup financing

Startups seek investments from VCs primarily because they bring a distinct advantage over other forms of financing. As discussed above, venture capitalists support the startup financially and actively participate in keeping the company on the right path, meaning that they typically act as mentors and share insights on business operations. Other investors, such as angel investors, banks, or private funds, take on a secondary role in their fundees’ operations. They usually act only as the lead investor with several investment partners/followers.

Because about 90% of all startups fail, venture capitalists take on tremendous risk when they fund an emerging company. However, if they do succeed, the potential payoff is enormous.

VCs pay great attention to the competency of startup CEOs and the quantifiability of their business plans and goals, as they are crucial in determining future rewards.

Venture capitalists know where the risk-to-reward ratio is most manageable. The potential promise is not the same in all industries. This is why VCs typically invest in industries such as:

  • Technology;
  • Healthcare;
  • Innovation;
  • Business support;
  • Biopharmaceuticals;
  • Consumer information;
  • Financial institutions and services.


What to consider when looking for a VC firm?

Attracting venture capital for startups is a multi-layered process. Because VCs must have a solid understanding of the startup they invest in, companies looking for funding need to be clear about their missions and visions. They must be transparent in their operations, compelling in their efforts, and demonstrate their capabilities and existing resources successfully. The combination of all these factors will instill confidence on the part of the VCs and compel them into investing.

Here are some things to consider when looking for venture capital firms for your startup:

  • Identify what other benefits the VC offers. Considering that you let the VCs be a part of your decision making process, you should evaluate what you can get from them; what networking opportunities, advice, and guidance opportunities they offer.
  • List the VC firms that might be interested in funding your startup. In their matchmaking process, VCs usually have their preferences regarding companies, products, and funding areas, as well as the target company’s growth stage.
  • Seek venture capitalists with goals and values similar to your company. Alignment of principles will help ensure a smooth working relationship.
  • Find experienced and trustworthy investors. There must be trust on both sides for the relationship to be successful. Look for good portfolios and investment histories. Trust in financial leadership cannot be an issue.

An infusion of cash into your business is always exciting. However, as with any important decision, a VC investment needs to be weighed against its potential risk.


Pros and cons of Venture Capital for startups

Pros Cons

A significant amount of money is made available at once.

VCs can have strict requirements and high standards.

VCs are willing to take risks and share the potential risk with you.

They share ownership of your business.

In addition to funding, you will receive active and engaged support.

The requirements for demonstrated growth and profitability are high.

There is no requirement to pay back the invested amount.

The VC’s demands can be a distraction and take your attention away from your main goal.

Acquired capital is the fuel for expansion and rapid growth.

It can take a lot of work to align goals with some investors.

Working with a VC can lead to more funding opportunities.

If you choose to play, you stay in the game until the end.


If you dare to dream, you should also have the courage to make your dream come true. Make decisions, take risks, and manage according to your business needs, values, and personal style.


How Venture Capitalists evaluate startups

When evaluating and selecting startups for their portfolios, venture capitalists consider multiple factors.

The first thing venture capitalists look at when making a decision is the target company’s quality of management. Competent managers and good management processes take precedence over startup ideas. And that is an unwritten rule of investing.

The second important factor is the size of the market the startup is trying to enter. How significant is the ROI going to be? The analysis you provide should cover this point.

In addition to the size of the market, there is the startup’s competitiveness level within it. When making an investment decision, venture capitalists look for a competitive advantage by considering sales prospects and potential profits. Therefore, the sales pipeline must be strong and well developed.

Since investing is all about calculating risks, risk assessment is a must in the decision-making process. To clearly understand the potential of a business, VCs will thoroughly review its business plan and interview its founders. VCs use different methods to assess and minimize risk, depending on the type of fund and simply who the decision-makers are.


Attracting Venture Capital investment

Getting VCs to invest in a startup is not easy. Beyond a solid business case, the startup needs to put extra effort into presenting and pitching their idea. Although it might sound a bit cheesy, you can basically think of it like finding a romantic partner. Two sides come together and merge their experiences to form a long-term relationship, and their first meeting can make or break the case.

#1 Lure them in with a well-crafted pitch

You can either meet venture capitalists at investment events or send out outreach emails with your business plan. Sending an email to a list of potential investors can work, but you should never rely on luck alone. Approaching investors in person is a much better way to get their attention.

If your outreach receives a positive response – congratulations! Now it’s time to follow up. Crafting an elevator pitch for a VC firm should be your next step. It’s good to be as precise as possible about what you want to achieve with your idea. Personalizing and documenting a pitch will help you capture the attention and budget of investors.

The business narrative will be stronger if you include your values and distinguishing characteristics in the pitch. This way you’ll present yourself as a dedicated entrepreneur.

#2 Earn their trust with your confidence

Investing millions of dollars in a fledgling idea is no shopping at the grocery store. A huge amount of capital is involved, and without trust, there will be no funding. Confidence on your part and a competent approach will earn you extra trust points.

First, research and learn about the investment teams you are interested in working with. Approaching them will be much easier if you make sure they’re a good fit and their interests and goals are aligned with yours.

Next, be prepared to answer questions. You won’t get investment just because your idea is extraordinary. The investor will want to know about your business model, your know-how, and your goals.


Making the most out of a Venture Capital investment

You had had a great business idea, you’ve made a good pitch, and gained the trust and money of a venture capitalist. The next step is to use the resources you acquired to make the most out of the venture capital investment. Here are some general pointers:

  • Set a clear plan for how the money will be used. With your previously established goals in mind, allocate the funds appropriately to different teams or members with a thorough action plan. Set specific deadlines for concrete results.
  • Be determined to grow. After the investment is made, VCs will expect to see quick results. Once you receive the money, get to work. Meeting and reporting on your milestones will increase your chances of another investment. Once you get to spend the invested money, you could prepare an accounting service proposal for your investment reports.
  • Stay flexible and adaptable. The market is constantly changing, and it will not stay the same from the time you write your business plan to the time you get the investment. Being flexible in your approach will allow you to adapt to the rapidly changing environment and adjust your strategy accordingly.
  • Stay in touch with your investors. Venture capitalists are not just money. Once you’ve received the financial infusion, don’t forget their role. By investing in your business, the VCs become part of your operations. Keep them updated on your progress and don’t hesitate to ask them for guidance.

Getting venture capital for startups is a multifaceted process. The entrepreneur must sustain a strategic approach not only when preparing the business plan. Being transparent, determined, and adaptable in the aftermath of receiving financial support will guarantee success.


Venture Capitalists and their role in the future of startup funding

The popularity of venture capital investments has grown significantly in recent years. It has been reported that in 2022 alone, venture capitalists invested approximately $71.7 billion in startups only.

In Silicon Valley, mega-rounds, which are investments of $100 million and more, are becoming the norm even for early-stage companies. To stay competitive, then, startups must rely on funding more than ever and plan for scale from the start.

VCs are also thriving because the knowledge, intuition, and robust financial management they bring to startups give them an edge in getting even more funding. Thus, growing financial understanding will increase the number of VCs ready to invest in your business.



Venture capital is a highly effective method of funding start-ups. While not without its risk, the benefits of VC are significant: early-stage funding, access to resources needed for growth, mentorship and advice from experienced investors, and the potential for continued investments. Venture capitalists provide more than just financial support – they actively participate in guiding the company to success.

While other forms of funding are still popular, VCs play a unique role in the development of startups. However, choosing the right venture capital firm is crucial. Their values, objectives, and investment history should all be taken into account. However, combining good leadership with the right mentoring is a surefire recipe for success.



Call to action
Want to learn more about getting VC investment for your startup? Reach out and we’ll gladly share our know-how for free.

Aleksander Furgal

Content Specialist



Are you interested in news from the world of software development? Subscribe to our newsletter and receive a list of the most interesting information.


    RELATED articles