When you look around a subway station during rush hours, what do you see? Likely, a crowd of commuting people keeping...
Best PWA examples from industry leaders. Success stories of implementing progressive applications.
In today’s article we’ll look at the leaders of several industries and see how they have benefited from the implementing of PWA versions of their services. The benefits of PWAs! No better choice when it comes to targeting mobile traffic. You can expect outstanding results, especially if you know how to do a PWA right.
Let’s take a look at some rockstar examples in these areas:
The PWA Hall of Fame
What makes PWA world-class? Well, its’ unrivalled flexibility allows to create extraordinary solutions regardless the industry. After all, everyone loves being the best, right? We’ve carefully selected a handful of examples to present a nice and varied flavour of how PWA can set your app apart. Sit back, relax and and learn from the best!
Probably no need to introduce that one. This Chinese retail giant only continues to gain momentum, following their motto ‘smarter shopping, better living’. For AliExpress, smarter shopping translates into unrivalled mobile experience, as their mobile division is growing three times faster than ‘old-school’ e-commerce. The challenge, however, was that shoppers were not that eager to download the app and then re-engage with it. The company ended up throwing money down the drain without significant results, despite the effort. Eventually, they decided to go cross-platform with a PWA development.
AliExpress didn’t have to wait long to see promising results: number of pages visited per browsing session doubled, time spent per session increased by 74%, and new-user conversion rate went through the roof, more than doubling. Today, AliExpress is a model example of immense PWA success, setting a new standard in mobile user experience.
Lijun Chen, director of Mobile Team at AliExpress says:
“One of the reasons we built a Progressive Web App was to be able to invest in the web experience across all browsers. Not only did we see huge benefits on browsers that support the latest features, but we also got to see a bump across the board. That is the sign of a great investment, and one that will keep paying for itself as browsers evolve.”
What an example to follow!
Thinking about global retail companies, Starbucks would usually be a top-of-mind example of a highly developed, ubiquitous corporation. Targeting both constantly on the go, mobile-first customers in biggest agglomerations in the world, and newcomers from rather remote and rural locations with poor internet connection, Starbucks decided to develop a PWA to kill two birds with one stone.
They managed to achieve smooth, native-like experience of animations, high performance and partial geo-personalisation when online, while using caching to its maximum and minimising the size of the solution to 233 kilobytes. That’s 99,84% smaller than native iOS app! Now, customers can customize orders and add items to carts even offline.
2. New Media
Imagine having more than 328 million active users each month, 80% of them consuming, creating and sharing content on mobile devices. Focus on great, fast, reliable and engaging user experience is the only way to maintain (and grow!) this crowd. Sounds like a task for a PWA!
Twitter Lite app was not only well-received, but also very successful. It managed to limit the size of storage space to 3% of what was required for native Android, at the same time hitting more than 1 000 000 push notifications every day! More stats? There you go: 250 000 users engaging with the PWA at least four times per day, 75% increase in Tweets sent, 20% decrease in bounce rate, 70% scroll extension, 65% increase in pages per session.
Twitter knows how to do a PWA, don’t they? That’s the summary of the Engineering Lead for Twitter Lite, Nicolas Gallagher: “Twitter Lite is now the fastest, least expensive, and most reliable way to use Twitter.”
Hitting the nail in the head, Mr. Gallagher!
Every company from time to time comes to the point when they decide they need “something different”. For Forbes, an American business biweekly, it was the 100th anniversary of magazine’s establishment. They understood that modern audience consumes news mostly on mobile devices and expects very different experience than pre-internet newsreaders.
That’s why they went for a PWA, which brought them brilliant results, namely: website loading time decreased to below one second (stunning, comparing to frustrating up to 10 seconds before), sessions per user increased by 43%, scroll depth tripled, session duration went up by 100%, bringing significant increase in revenue from advertisements. Forbes’s PWA allowed promotion of modern, highly consumable, visual content, creating a whole new mobile experience for once an old-fashioned business.
Uber is another great example of continuous global expansion, that quickly reached the ceiling of harnessing native mobile applications. In fact, Uber was one of the early commercial PWA adopters, targeting low-end mobile devices. The reasoning was simple – no hardware should limit users in engaging with ride hailing.
Uber works smoothly even on 2G (250kB/s, 300 ms latency) networks and requires as little as 50 kilobytes of storage space for operations, loading in less than 3 seconds. That’s how you increase the pool of potential app users!
Hotel? Trivago. App? A PWA! Travel industry is another sector disrupted heavily with emerging technologies and internet boom. Nevertheless, one of the most popular hotel search engines managed to stay ahead of the curve, as they went for a Progressive Web App. The challenge was to enhance user experience, which often is influenced by network connection speed. No better source of frustration than a failed search or broken session – been there, done that, haven’t we all?
Trivago are well aware that user loyalty comes with quality of the service, so they introduced a widely available solution, including all must- and nice-to-haves. As a result, Trivago experienced 150% increase in revisits and almost 100% increase in click-throughs to hotel offers.
Here’s a great summary by Trivago’s co-founder and Managing Director, Rolf Schrömgens:
“At trivago, we have been always proud of how fast we are growing, and how fast we are learning. And with all these new technologies evolving, we want to be among the first to make use of their potential and bring our mission to even more people.”
Pinterest users share with the world whatever they currently feel like. But in order to really go global, the company needed to overcome the challenge of poor web experience, which led to unsatisfying 1% conversion rate. In order to properly open for the mobile web, Pinterest developed a great PWA, which immediately resulted in increasing the time spent by 40%, upping core engagements by 60% and boosting user-generated ad revenue by almost 45%, at the same time cutting down loading time from frustrating 23 seconds to a neat 6. That’s what we call an improved user experience!
PWA – a great fit for mobile
As presented in the high-profile success examples above, PWA is a remarkable piece of technology that brings outstanding benefits to the business. What’s awesome is that Progressive Web Apps are brilliant regardless the sector or industry – users of all kind enjoy increased usability, faster and more reliable performance and overall increase in engagement.
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