daily scrum
Aleksander Furgal Published: 28 Nov 2023 9 min to read

Startup Mentors: What Do They Do? Where Can You Find Them?

Today, startups that receive mentorship show a remarkable 70% survival rate over five years, doubling the odds compared to their non-mentored counterparts.

Moreover, a staggering 89% of mentored individuals go on to mentor others, creating a self-perpetuating cycle of knowledge and experience sharing.

The culture of mentorship, especially in the startup ecosystem, is a potent driver of both personal and professional growth. It’s rooted in the philosophy of “paying it forward,” where the knowledge and insights gained from one’s own experiences are shared with others to help them succeed.

Mentorship fosters a community-based approach to learning and development, where mentor-mentee relationships evolve into networks of mutual support and collaboration.

In this article, we explore the nature of startup mentorship, the reasons why mentors are important to startup success, and the areas where their expertise is most beneficial. We’ll also provide practical strategies for finding the right mentor for your needs.

Let’s get started.

Who is a startup mentor exactly?

As you can see, having a startup mentor can be a game-changer. The best way to describe their role is in the following way:

A startup mentor is essentially an experienced guide who helps you navigate founding and growing a new business.

Let’s delve into who mentors usually are and what role they play in a business.

# What prior experience do mentors usually have?

Mentors in the startup world are often individuals who have already traveled the path you’re embarking on. They are typically:

  • Experienced entrepreneurs: Many mentors are successful business founders who have gone through the ups and downs of starting and growing a business. Their journey equips them with firsthand knowledge of the challenges and triumphs you’re likely to face.
  • Industry experts: Beyond just entrepreneurial experience, some mentors are experts in specific industries. Their in-depth knowledge can be invaluable in understanding industry-specific trends, challenges, and opportunities.
  • Skilled professionals: Some mentors may bring specialized skills or expertise, such as in technology, marketing, or finance, which can be crucial for the specific needs of your startup.


# What is the role of a startup mentor?

A startup mentor wears many hats and plays a crucial role in:

  • Providing emotional support: Starting a business can be a rollercoaster of emotions. A mentor can offer encouragement and motivation, helping you stay resilient during tough times.
  • Offering objective feedback: It’s easy to get too close to your startup, making it hard to see things objectively. Mentors provide unbiased feedback and fresh perspectives, helping you see the bigger picture.
  • Sharing knowledge and contacts: Mentors often share their knowledge and contacts, providing you with valuable insights and networking opportunities that can be instrumental in the growth of your startup.
  • Guiding decision-making: In the complex world of entrepreneurship, mentors help you make more informed decisions, steering you away from common pitfalls and towards more effective strategies.


Why is having a startup mentor a good idea?

You might still be wondering why having a mentor is so helpful in your entrepreneurial journey.

Let’s break down the significant benefits of having a mentor:

  • Improved decision-making skills: A mentor’s experience and objective viewpoint can significantly enhance your decision-making capabilities. They provide a different perspective on your business and industry, which is crucial for making strategic and operational decisions.
  • Time and directional efficiency: A mentor helps save you time by guiding you in the right direction from the onset of your startup journey. This guidance is invaluable in avoiding the trial-and-error phase that many new entrepreneurs go through.
  • Access to expertise and knowledge: With a mentor, you tap into a reservoir of expertise and knowledge. Having navigated the highs and lows of business themselves, mentors offer insights and advice that can be instrumental in your startup’s success​​.
  • Focus and big-picture view: Mentors help you maintain focus by providing a big-picture view of your business. Their detachment from day-to-day operations allows them to see and guide you toward long-term goals and strategies.
  • Networking opportunities: A mentor can significantly broaden your professional network. They can introduce you to potential business partners, clients, investors, or even key employees, expanding your opportunities and resources.
  • Skill development and learning: A mentor can help you and your team develop essential skills, especially in areas where you may lack expertise. This upskilling is crucial in the early stages of your business when resources are limited, and you need to wear multiple hats.
  • Access to additional resources: Mentors often recommend and refer tools and services that can streamline your business processes. This access can be vital in choosing the right resources for your startup, from technology tools to marketing platforms.

In the 16 years I’ve been advising startups, my number one piece of advice has always been to cultivate deep, collaborative relationships with their team and stakeholders. Ultimately, these relationships become the most valuable assets of all founders, fostering a culture of trust and open communication that proves essential to overcoming any challenges. After all, the startup ecosystem has always thrived on mutual support and a shared vision of success. Mike Jackowski COO, ASPER BROTHERS Let's Talk


What can startup mentors help you with?

A mentor’s contribution to your startup extends beyond just advice; it’s more of a comprehensive support system that spans various crucial aspects of your business. A good mentor will use their knowledge and experience to make sure you succeed in the market.

In the case of early-stage startups, mentors can help with:

# Idea validation

In this crucial early phase, a good mentor can guide you through defining your potential customer and market, formulating and testing hypotheses about your product or service, and conducting surveys and customer interviews.

Consulting a mentor can help you make sure that your business idea is not only innovative but that it also resonates with your target audience​ and will do well on the market.


# Business plan development

When developing a business plan, a mentor provides invaluable guidance and support, covering aspects from product development to marketing strategies.

Mentors can accelerate your learning curve by sharing insights and best practices and assist in formulating market and financial strategies, including identifying opportunities and making sound financial decisions​​​.


# Technical solution design

Mentors with technical expertise are invaluable when designing viable technical solutions for your startup.

They can offer guidance on software and systems development and provide industry-specific insights, ensuring your technical solutions are efficient and aligned with market demands.


# MVP development & product-market fit validation

Mentors can play a pivotal role in guiding you through prototyping and MVP development, ensuring your product effectively meets customer needs and is feasible for development.

They will also assist in validating the product-market fit and advise on necessary product iterations and updates to keep your offering relevant and competitive.


# Growth strategy

A mentor’s input into the shape of your startup’s growth strategy is extremely valuable. They have the experience and industry insights to help you identify scalable opportunities, optimize your market approach, and develop long-term strategies for sustainable growth.

This type of guidance is crucial in transitioning from a startup phase to a more established business model, ensuring your venture’s continued success and adaptability.


What qualities should you look for in a startup mentor?

In your quest to find a startup mentor, it’s essential that you understand the key qualities that make them effective.

A mentor should not only have the requisite knowledge and experience but also the interpersonal skills and attributes that facilitate effective mentoring.

The following traits are indicators of a mentor’s ability to positively influence your startup journey and personal growth.

# Pivotal qualities of a great mentor

  • Passion for helping: A mentor should be genuinely passionate about helping you achieve your goals, not just in offering advice but in caring for your success.
  • Effective communication: They need to be great communicators, articulating advice clearly, patiently listening, and engaging in meaningful discussions.
  • Guiding, not telling: The best mentors guide you to answers rather than just telling them, helping you develop a deeper understanding of your challenges and solutions.
  • Honest and candid feedback: Giving constructive criticism is vital. A mentor should provide feedback that is honest and actionable, helping you improve and grow.
  • Asking insightful questions: They should ask questions that encourage deep thinking and clarity, facilitating a journey of self-discovery and personal growth.
  • Sharing knowledge and experience: A mentor should willingly share their knowledge and experiences, providing valuable insights from their own journey.
  • Non-judgmental approach: It’s essential for mentors to withhold judgment, striving to understand your perspective and maintaining objectivity.
  • Focus on networking: Skilled mentors use their networks to help you build connections and open doors in your industry.
  • Driven by making a difference: They should have a passion for making a positive impact, inspiring you to pursue your goals with enthusiasm.
  • Investing in people: Good mentors invest in their relationships, showing genuine care and concern for their mentees’ wellbeing.
  • Accountability and responsibility: They should take responsibility for their actions and decisions, modeling accountability and honesty​.


# Additional characteristics of effective mentors

From another perspective, effective mentors are:

  • Active listeners: They should listen attentively, value their opinions, and ask questions that bring clarity and enlightenment.
  • Trustworthy: Building trust is crucial. Mentors should follow through on commitments and keep your best interests at heart.
  • Honest: Objectivity, fairness, and diplomacy in feedback and guidance are crucial traits of an effective mentor.
  • Knowledgeable: Staying updated in their field and possessing the experience to provide sound advice is essential.
  • Respected: They should be well-respected by peers and have a network of contacts to help create opportunities for you.
  • Willing to share: Good mentors are eager to share their knowledge and insights.
  • Motivational: Being a positive role model and motivating you to succeed is a key characteristic of a mentor.


Where to look for startup mentors?

Finding the right mentor involves exploring various avenues, from professional organizations to personal networks. Each of these methods provides unique opportunities to connect with potential mentors who can offer valuable insights, guidance, and support for your startup.

Remember, the key is to be proactive, open to learning, and ready to build meaningful relationships.

Below is a list of different avenues through which you can find mentors who align with your startup’s vision and goals. We’ve included examples; you can learn more about each of these resources by visiting their official websites.

# Startup incubators and accelerators

A screenshot of the 500 Global homepage.

500 Startups

  • Role:  These platforms often provide education and mentorship programs specifically tailored for high-growth, early-stage startups.
  • Benefits:  You get access to mentors with subject matter expertise specific to your company’s needs.
  • Strategy: Look for incubators and accelerators that align with your startup’s stage and requirements.
  • Examples: Y Combinator (A well-known accelerator providing seed funding and mentorship), Techstars (Offers programs for startups with access to a large network of mentors), 500 Startups (Known for its global programs and extensive mentorship resources).


# Networking events and meetups

A screenshot of the StartupGrind homepage.


  • Role: These events are excellent for connecting with a diverse range of professionals, including potential mentors.
  • Benefits: You can enlarge your personal network and meet experienced entrepreneurs and industry professionals.
  • Strategy: Engage authentically with attendees, exchange contact information, and follow up to build connections.
  • Examples: Startup Grind (Hosts global events connecting entrepreneurs), Meetup.com (Helps find local entrepreneur-focused events and groups), Eventbrite (Lets you search for local startup events and networking opportunities).


# Online platforms

A screenshot of the MentorCruise homepage.


  • Role: These platforms make it easier to reach out to potential mentors.
  • Benefits: Access to a wide range of industries and professionals offering unique expertise and advice.
  • Strategy: Be mindful of offers involving payment and make a good first impression to ensure a suitable mentor fit.
  • Examples: LinkedIn (Facilitates connections with potential mentors in your industry), MentorCruise (A platform for finding experienced mentors in various fields), GrowthMentor (A platform designed specifically for startup founders that offers a community of vetted mentors.)


# Small Business Development Centers (SBDCs) and SCORE

A screenshot of the SCORE homepage.


  • Role: These organizations offer free mentorship and consulting services to new businesses.
  • Benefits: Access to invaluable knowledge about starting or expanding your venture.
  • Strategy: Utilize their consultation sessions and training opportunities designed for startups.
  • Examples: Local SBDC offices (Offer consulting and mentorship services), SCORE local chapters (Provide free mentorship from experienced business professionals), Women’s Business Centers (Focused on female entrepreneurs, offering mentorship and resources).


# Industry expos and conferences

A screenshot of the Consumer Electronics Show homepage.

Consumer Electronics Show

  • Role: These gatherings provide opportunities to meet mentors who are experts in specific fields.
  • Benefits: Access to current trends, developments, and personal discussion possibilities with professionals.
  • Strategy: Review speakers and experts ahead of time and be proactive in initiating conversations post-events.
  • Examples: Consumer Electronics Show (Ideal for tech startups), Web Summit (A large tech conference with numerous networking opportunities), SaaStr Annual (A conference for SaaS companies, offering networking with industry leaders).


# Volunteering and mastermind groups

A screenshot of the Vistage homepage.


  • Role: Volunteering at events and joining mastermind groups opens doors to various connections.
  • Benefits: Opportunity to develop relationships with people who could become mentors or beneficial contacts.
  • Strategy: Dedicate your skills and time to add value to the community, thereby cultivating meaningful relationships.
  • Examples: VolunteerMatch (To find volunteering opportunities in your industry), Entrepreneur’s Organization (A global non-profit hosting mastermind groups for networking), Vistage (Offers mastermind groups for business leaders and entrepreneurs).


# Your personal network

  • Role: Your existing network might contain potential mentors.
  • Benefits: Friends, family, colleagues, and acquaintances might provide the mentorship you need.
  • Strategy: Continually invest time in networking and using platforms like LinkedIn to strengthen your connections.
  • Examples: Alumni networks (Your university alumni network can be a rich source), Professional associations (Industry-specific associations often have mentoring programs), Local business groups (Chambers of Commerce or local business clubs).



Surely, as the entrepreneurial landscape becomes more and more complex, the role of startup mentors will become increasingly important.

With new challenges and opportunities emerging, mentors will not only guide startups through the complexities of business growth but also help them navigate a rapidly changing world. The dynamic between mentors and founders will likely evolve, emphasizing adaptability, continuous learning, and innovative thinking.

As startups continue to shape the future of industries, the insights and guidance from experienced mentors will be indispensable in steering these ventures toward sustainable success and groundbreaking achievements.



Aleksander Furgal

Content Specialist



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