asper team
Mike Jackowski Updated: 22 Jun 2023 6 min to read

CRM For Startups – What Features are Crucial For New Business?

For a growing startup, one of the most important things to consider is the software you use to manage your business. Software and application errors can significantly impact your productivity, so choosing an easy tool is crucial – especially for those starting their business from scratch.

A customer relationship management (CRM) system can help you to organize essential information about your customers and sales. It can also facilitate communication and collaboration between team members to manage your company’s operations effectively.

Therefore, if you’re wondering what features the ideal CRM for a startup should have, today we’ll talk about it.

How Does CRM Work for Startups?

Customer Relationship Management is an increasingly popular method of doing business. It’s a piece of software that facilitates the management of customer data, streamlining sales operations, and general improvement of a company’s efficiency and growth. The vast majority of the companies you regularly do business with employ customer relationship management systems to organize their countless clientele. But customer relationship management isn’t only for big companies with many customers. The benefits of customer relationship management software are also significant for startups. CRM’s many functions help startups make the most of their limited resources by efficiently using money, time, and human capital.

That being said, choosing the best customer relationship management software for your startup is important. Many CRM systems are available on the market today, but only some are the right fit for every business. So before you invest in a new CRM for your company, you must do your research and choose a product that provides all of the features you need at a price you can afford.


When Does a Startup Need a CRM System?

It might be difficult for a new company to know whether or not they should invest in a customer relationship management system. A customer relationship management system will become more important as the company expands. However, as we’ve said, even a small company may gain a lot from CRM. To succeed, a company must plan for both its immediate requirements and its potential for expansion. As an example, if you are still developing your business or working on client acquisition, you may not need a customer relationship management system at the outset.

To manage customer interactions and data, discover new sales prospects, boost team efficiency, and monitor marketing campaigns, proper CRM is an essential tool.

CRM benefits

The benefits of using the right tailored CRM will be noticed in many areas of the company.


The Benefits of CRM for Startups

CRM is great for both generating leads and keeping current customers happy. With a customer relationship management system in place, a company can nurture its leads with relevant material and one-on-one interactions, ultimately increasing the number of customers they can convert. Therefore, if you want your company to be more profitable, increasing sales volume with CRM is the way to go. Additionally, you can use the data from a CRM to inform marketing decisions and enhance the customer service that your company offers. In a nutshell, a customer relationship management system is a must-have for companies looking to improve customer relationship management, increase revenue, and gain a competitive edge.

Some of the most frequent problems that new businesses have and that CRM can solve are as follows:

  • Far too much information. The finest customer relationship management software gives you effective methods of gathering, organizing, and analyzing client data so that none of it is lost or forgotten.
  • Not enough time. Since there are only 24h in a day, salespeople are often pressed for it. SFA, or sales force automation, allows companies to utilize CRM software to handle more activities automatically rather than recruiting additional people.
  • Failure to learn from past mistakes. Using CRM reports and analytics, you can examine your past successes and failures. With the right information, a startup may learn from its past failures and reorganize for the future.


Startups from around the world are increasingly basing their businesses on big data and its appropriate processing. The proper integration of data from sales and customer service activities into other business processes is becoming crucial for making optimal decisions. That’s why we’re seeing more and more clients expect something more than a fully functional CRM. They need a comprehensive system that allows them to see and understand all key information in one place. Paul Jackowski CEO, ASPER BROTHERS Let's Talk


CRM Features That Are Ideal for Startups

There are a variety of features that can significantly benefit startups when using a CRM tool. However, there is no “one size fits all” solution when choosing a customer relationship management tool. This is because each business is different and will have other requirements and preferences for the software they use. With that said, below is a list of some features an ideal CRM for a startup will have:

1. Contact Management

If a CRM is going to be useful for new businesses, it needs to have powerful tools for managing contacts. This indicates that the customer relationship management system should be able to keep track of the addresses as well as the phone numbers of your customers. Additionally, it should be able to keep a record of the names and email addresses of your customers, in addition to their demographic information, interactions, and purchases. It is necessary for the CRM to have the capacity to store all of this information and provide you with the ability to make changes to it at any time.

2. Automatic Sales Tracking

With the help of automatic sales tracking, you can establish key performance indicators, construct a sales funnel, and determine lead qualifying criteria. You can also determine the appropriate next steps for sales representatives at each stage of the sales cycle. Furthermore, you can create a scalable sales process, implement automated sales procedures, and keep visual tabs on the status of transactions from start to finish. Through the use of automation, you can prioritize sales tasks, notify agents of the next steps, and send out sales emails without any human intervention. More accurately, automatic sales tracking can help you keep agents on track and prevent missed sales opportunities.

3. Pipeline Management

One way to keep track of potential customers is by using a pipeline. The CRM feature allows you to see where leads are in the sales cycle at a glance. It will also show your records precisely representing the actions sales representatives need to do to seal the transaction and the criteria for each contract. The pipeline, in a nutshell, is a bird’s-eye view of where a prospect is in the process, from first contact to closed contract. There might be several checkpoints along this way, and an ideal CRM for a startup can keep track of them all. Therefore, this feature is critical if sales are essential to your business.

4. Configuration and Customization Potential

Configurations and alterations come in handy when “out of the box” just won’t cut it. For example, you might have to change how an application form looks to make it easier for clients to fill in or embed a specific form in another website you are using. Another modification might be how specific data fields are displayed in a particular format. With good configuration features, using a CRM system, you can customize the look and feel of forms and modify how data is displayed to your clients.

5. In-depth Analytics

It’s possible that as your company expands, you’ll need to upgrade your reporting system. You will need to do this in order to have a clearer picture of the whole spectrum of sales results. With that in mind, if you have a robust analytics module, you’ll be able to generate insightful reports for monitoring KPIs. Reporting is a collaborative process that can and should involve multiple people from the team. Sales forecasting, sophisticated sales funnels, and great sales and marketing tactics may all benefit from a thorough examination of the reporting data. CRM software can help with all of this.


CRM features list

Most CRMs have similar functions, but approach their usage and support differently. It is worth choosing a solution that prioritizes the business process areas that are most important to you.



To Summarize

Selecting a customer relationship management solution involves several considerations for new businesses. It would be best to consider who your customers are, your budget, and the information you require. Additionally, you need to know how scalable the solution is and how well it integrates with other systems. As we already covered, choosing the best customer relationship management system among the numerous available options might take a lot of work for a new business. You may get the best customer relationship management system for your new business by following these guidelines:

  • Determine what it is your business needs. Which metrics are most important to monitor? How many people do you count as customers? Just how will you be using customer relationship management? If you answer these questions, you’ll be able to limit your choices.
  • Scalability is another crucial aspect to think about. You’ll want a CRM that can adapt to your changing needs as your company expands. For optimal efficiency, as you expand, your customer relationship management software of choice should have automation and integration tools.
  • Examine available CRM options. When your business’s requirements are clear, you may begin researching CRM options. Check out what other customers have to say, compare features, and see what the going rate is.
  • Consult your team. Since your team members will be utilizing the CRM, you should get their opinion on the matter as well. Inquire about their prior system-using experiences and identify any aspects they consider crucial.


So, what features should the ideal CRM for a startup have? Hopefully, you’ll find our recommendations helpful. That being said, having to decide on the perfect customer relationship management system for a small company may be challenging, even once you know what features are most important.

This is primarily due to the wide variety of available solutions and the limited resources available to most startups. However, if you can find a CRM solution that fits your business model and is affordable, you will be able to increase your output and performance exponentially.


Call to action
Schedule a free consultation and tell us about your needs, and we’ll show you the best solutions to fit your current situation.

Mike Jackowski

Operating Brother



Are you interested in news from the world of software development? Subscribe to our newsletter and receive a list of the most interesting information.


    RELATED articles