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Aleksander Furgal Published: 15 Sep 2023 11 min to read

What Is Pre-Seed Funding? How Startups Can Raise It and Get Investors On Board

The entrepreneurial ecosystem has undergone a seismic shift in recent years.

With more than 30,000 new startups emerging in the U.S. each year, competition for pre-seed funding has intensified.

As the startup landscape evolves, so does the nature of its financial backdrop. Once a fledgling concept, pre-seed funding has become a pivotal stage for the majority of entrepreneurs.

This initial financial boost not only validates a startup’s potential but also sets the stage for subsequent rounds of funding.

As we delve into the intricacies of pre-seed funding, we’ll uncover its importance, how it differs from other funding stages, and the strategic considerations founders need to keep in mind.

Let’s explore the nuances of early-stage startup funding and how it’s shaping the future of innovation.

What is pre-seed funding?

Pre-seed funding is an initial round of investment designed to help startups turn their business idea into a tangible model or prototype.

Typically ranging from a few thousand to a few million dollars, this stage of funding is designed to validate the concept, enable early-stage product development, and prepare the startup for subsequent rounds of investment.

Pre-seed funding often precedes more substantial Seed and Series A rounds and is typically provided by angel investors, micro-funds, or the founders themselves.


Pre-seed vs. seed funding

In spite of the above definition, the lines between pre-seed and seed funding can blur, causing confusion for both founders and investors.

Understanding the differences between them, as well as the roles of different types of investors, can help you tailor your fundraising strategy more effectively by targeting the right investors and setting realistic expectations for your round.

Let’s clarify these terms and explore the roles of different types of investors at each stage.

# Investment amounts and business maturity

In the pre-seed stage, you’re likely looking for funding to validate your business idea, develop a prototype, or conduct market research. The amounts are typically smaller, ranging from a few thousand to a few million dollars.

Seed funding, on the other hand, is for startups that have moved beyond these early stages. They’re looking to scale, and the investment amounts are correspondingly larger, often exceeding $2 million.


# The role of different types of investors

The types of investors you’ll meet will vary depending on your stage of funding. Here’s a breakdown:

  • Lead VC: At the seed stage, a lead venture capitalist (VC) often takes the helm, guiding other investors and setting the terms of the investment. In some European models, the lead VC may take up to 50% of the round.
  • Micro fund: These are smaller funds that typically participate in pre-seed and seed rounds. They may take about 25% of a pre-seed round and provide not only capital but also valuable mentorship and resources.
  • Angels: Angel investors are wealthy individuals who provide capital in exchange for equity or convertible debt. They are more common in pre-seed rounds and may take a smaller percentage, around 25% in some European models.


Advantages and challenges of pre-seed funding

Pre-seed funding is a double-edged sword. While it offers numerous benefits, such as early validation and financial runway, it also comes with its own set of challenges.

Understanding both sides of the coin is critical to making informed decisions. Let’s take a closer look at these issues.

# Advantages of pre-seed funding

  • Speed: One of the most compelling benefits of pre-seed funding is the speed with which you can move. With funds in hand, you can quickly hire talent, ramp up product development, and enter the market.
  • Flexibility: Pre-seed funding often comes with fewer strings attached than later rounds. This flexibility allows you to pivot your business model, explore new markets, or even change your product offering based on early feedback.
  • Early validation: Securing pre-seed funding serves as a form of early validation, not only for your idea but also for you as a founder. It signals to the market and future investors that your startup has potential.


# Challenges of pre-seed funding

  • Dilution: Raising external capital often means giving away equity. While this is a trade-off for the funds you receive, it’s crucial to be mindful of dilution, as it impacts your ownership stake and future fundraising efforts.
  • Signaling risk: Accepting funds from prominent investors can be a double-edged sword. While it adds credibility, it also creates a signaling risk. If these investors don’t participate in future rounds, it could send a negative signal to other potential investors.
  • Investor management: Managing investor relations is an ongoing task that can become increasingly complex as you add more stakeholders. Each investor may have different expectations, reporting requirements, and levels of involvement, making investor management a nuanced challenge.

Many startups approach pre-seed funding with the notion that a well-crafted pitch is sufficient. Yet, in our work with clients, it’s clear that a tangible prototype speaks louder than the most promising market projections. It’s essential for founders to not just showcase an idea but also provide a tangible demonstration of its viability, functionality, and the team’s commitment to bringing it to fruition. Mike Jackowski COO, ASPER BROTHERS Let's Talk


Is your startup prepared for pre-seed funding?

Before you dive headfirst into the fundraising pool, it’s important to assess whether your startup is truly ready for outside funding.

It’s not just about having a brilliant idea, but proving that your startup has the potential for growth and success. Let’s explore the key factors you should consider.

# Growth rate and talent needs

The first question to ask yourself is, “Is my startup growing at a pace that justifies outside funding?”

If you’re seeing rapid user acquisition or a high monthly growth rate, these are positive indicators. But growth isn’t just about numbers; it’s also about talent. Do you have the team to sustain this growth, or will you need to hire immediately after securing funding?

Your growth rate and talent needs are intertwined and should be an important part of your pre-seed funding considerations.


# Proof of concept and MVP

Investors aren’t just buying into your idea; they’re buying into its feasibility. Having a proof of concept or a Minimum Viable Product (MVP) can significantly de-risk your investment proposition. It shows that you’ve moved beyond the conceptual stage and have something tangible that solves a real-world problem.

If you’re still in the ideation phase, you may want to reconsider seeking pre-seed funding until you have more concrete evidence of your product’s viability.


# The “so what” factor: communicating the urgency of the problem

You’ve identified a problem and developed a solution, but why should anyone care?

This is the “so what” factor. You need to articulate why the problem you’re solving is urgent and significant. This goes beyond the size of the market alone and relates to the impact and void your startup aims to fill.

If you can’t convincingly communicate this to investors, you’ll struggle to secure pre-seed funding, no matter how innovative your product may be.


Strategic fundraising: identifying the right investors

Identifying the right investors is not a task to be taken lightly. It requires a strategic approach that considers not only the amount of capital an investor can provide but also the additional value they bring to your startup.

Look for investors who are aligned with your startup’s mission, vision, and culture. This alignment can take many forms, from industry expertise to a shared philosophy on growth and scaling. An aligned investor can offer more than just capital; they can provide invaluable mentorship, open doors to new opportunities, and even help you overcome challenges by sharing tailored advice that goes beyond generic best practices.

# Investor specialization in pre-seed and seed rounds

Investors often specialize in specific stages of a startup’s lifecycle.

Some are more likely to invest in pre-seed rounds, while others focus on seed or later stages. Knowing this can help you target your fundraising efforts more effectively.

For example, micro-funds and angel investors tend to be more active in pre-seed rounds, while lead VCs often come into play during seed rounds.


# Capitalization table in fundraising

The capitalization table, commonly referred to as the cap table, is a dynamic document that provides a snapshot of your startup’s equity ownership, detailing who owns what percentage of the company. A well-constructed cap table aligns with your fundraising strategy, facilitating smoother negotiations with potential investors and helping you plan for subsequent investment rounds.

In the context of pre-seed funding, the cap table is often simpler, but the decisions made here can have long-lasting implications. Here’s how it applies specifically to pre-seed funding:

  • Equity allocation: Pre-seed funding is usually the first time external investors come into the picture, and how you allocate equity at this stage can impact your ability to attract future investment. A well-managed cap table clearly outlines this initial distribution, providing transparency for both founders and investors.
  • Investor types: Pre-seed rounds often involve a mix of investor types, including angel investors, micro-funds, and sometimes even friends and family. Effective cap table management helps you keep track of various equity stakes, ensuring that you maintain a balanced and diversified investor base.
  • Valuation and dilution: The pre-seed round sets an initial valuation for your startup, which will influence future rounds. A well-managed cap table helps you understand the dilution effects of the pre-seed round, enabling you to make informed decisions about how much equity to give away.
  • Strategic partnerships: At the pre-seed stage, you may also be forming strategic partnerships that involve equity agreements. Effective cap table management allows you to incorporate these into your overall equity structure seamlessly.
  • Future fundraising strategy: Your pre-seed cap table serves as a blueprint for future fundraising efforts. It can help you plan how much additional capital you’ll need, what valuation to aim for in future rounds, and how much dilution you can afford while still maintaining control over strategic decisions.
  • Legal compliance: Proper cap table management ensures that you’re in compliance with legal requirements, including shareholder rights and regulatory filings, which can be particularly crucial when you’re just starting to bring in external investors.


What investors look for at the pre-seed stage

Securing pre-seed funding is a critical milestone, but it’s not a straightforward process.

Investors scrutinize several aspects of your startup to determine its viability and potential for growth. Understanding what they are looking for can greatly improve your chances of securing funding.

Let’s take a closer look at these critical factors.

# Beyond vanity metrics: the data that matters

It’s easy to get caught up in vanity metrics – those impressive numbers that don’t necessarily correlate with the health of the business. But savvy investors look beyond them.

They focus on metrics like customer acquisition cost (CAC), lifetime value (LTV), and monthly recurring revenue (MRR). These metrics provide a more accurate picture of your startup’s health and potential for scalability.


# Founder tenacity and vision

Investors don’t just invest in a company; they invest in you.

Your ability to articulate a clear vision and demonstrate tenacity in the face of challenges can be as compelling as any metric. Investors are looking for founders who are problem solvers and have the resilience to weather the inevitable ups and downs of startup life.


# Market potential and early traction

A great idea is just the starting point; investors want to see evidence of market potential and early traction.

This could come in the form of pilot projects, initial sales, or even letters of intent from potential customers. Demonstrating that there’s a demand for your product or service can go a long way in convincing investors to back your startup.


Preparing for pre-seed fundraising

Preparing for pre-seed fundraising is a rigorous process that requires careful planning and execution.

Besides a compelling pitch, you need to demonstrate that your startup is investment-ready on multiple fronts.

Let’s explore the key areas you should focus on.

# Building a prototype or an MVP

MVP development starts by pinpointing a core problem. Essential features that address this issue are identified, while non-critical functions are set aside.

A basic prototype is then created and tested, gathering feedback from potential users. This feedback shapes the MVP, which is launched to a select audience. The process emphasizes lean development, ensuring efficient use of resources and alignment with market demands.


# Financial projections and use of funds

Investors want to know how you plan to use their money.

Detailed financial projections, including revenue and return on investment forecasts, expenditure breakdowns, and cash flow statements, are essential. Be prepared to explain how you arrived at these figures and how the funds will be allocated to achieve specific milestones.


# Legal and compliance readiness

The legal aspect of fundraising is often overlooked but is crucial.

Ensure that you have all the necessary legal documents in place, including shareholder agreements, intellectual property rights, and any regulatory approvals. Being legally compliant not only protects your startup but also instills confidence in potential investors.


# Craft a compelling narrative

Numbers and facts are important, but so is your story. A compelling narrative can set you apart in a sea of startups vying for attention.

Your story should articulate why you’re passionate about solving this particular problem and how your solution is uniquely positioned to do so.


# Network relentlessly

Fundraising is as much about who you know as what you know.

Leverage your network to get introductions to potential investors. Attend industry events, participate in startup accelerators, and don’t underestimate the power of social media to connect with like-minded individuals and organizations.


# Be prepared for rejection

Rejection is an inevitable part of the fundraising process. However, each “no” is an opportunity to refine your pitch deck and come back stronger.

Learn from your rejections and seek feedback to improve your approach.


# Feedback and iteration

The fundraising process is a learning curve.

Be open to feedback, both from investors who decline to invest and those who show interest. Use this feedback to iterate on your business model, pitch, and even the product itself.


Evolution of pre-seed funding

The startup ecosystem is in a constant state of flux, and pre-seed funding is no exception.

Understanding the shifts in this landscape is crucial for both investors and founders.  Being aware of them will equip you with the knowledge to navigate this complex terrain more effectively.

Let’s delve into the specifics.

# The reset in pre-seed funding sizes and valuations

You might have noticed a recalibration in the size and valuation of pre-seed rounds recently.

This isn’t a random occurrence; it’s a market response to various factors such as economic conditions and investor sentiment.

According to industry experts, we’re seeing a reset to pre-2020 levels, with rounds ranging from €1m-€1.5m and pre-money valuations between €4m-€9m. This reset impacts how you should approach your fundraising strategy, from the amount you seek to the equity you’re willing to part with.


# Geographic shifts in pre-seed funding

Geography plays a significant role in pre-seed funding.

While Silicon Valley has long been the epicenter of startup activity, other regions are emerging as viable alternatives.

For instance, European startups are increasingly attracting attention, with unique capitalization table constructions and investor landscapes. Don’t underestimate the importance of your startup’s location; it can influence not only the availability of funds but also the terms and conditions attached to them.


# Cohort-based funding by larger VC funds

Venture capital is not a monolith; it’s a dynamic field with various players employing different strategies. One emerging trend is cohort-based funding by larger VC funds.

These funds distribute small checks across multiple startups, adopting a portfolio approach to mitigate risk.

While this may seem like an attractive option, be aware that the low conversion rate for follow-on rounds from these larger funds could be a double-edged sword.



Looking ahead, we can anticipate several trends that will further redefine the contours of pre-seed funding. The advent of decentralized finance (DeFi) platforms could democratize access to early-stage capital, allowing a broader range of investors to participate in startup growth stories. Additionally, the rise of ESG (Environmental, Social, and Governance) criteria is likely to influence investor decision-making, adding another layer of complexity to the fundraising process.

Moreover, as data analytics tools become more sophisticated, the metrics by which startups are evaluated will also evolve. This will necessitate a more nuanced approach to preparing for fundraising rounds, where qualitative aspects like founder vision and market potential are quantified and integrated into decision-making algorithms.

Amidst these dynamics, adaptability and foresight are key. Startups must not only be adept at navigating the current intricacies of pre-seed funding but also be prepared to pivot their strategies in response to the emerging trends that will shape the future of early-stage investment.


Call to action
We understand that securing pre-seed funding can be overwhelming. If you’ve read our article and are still struggling to navigate the complexities of early-stage funding, don’t hesitate to reach out. Contact us today for a free consultation.

Aleksander Furgal

Content Specialist



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